Even though Bulgaria noted a growth in number of accomodation establishments and bed capacity from 2000 till 2013, still less than 5% of all accomodation properties is affiliated to a hotel chain . Study say, that more appropriate, for Bulgarian market, is any other form of affiliation accept franchise and marketing consortium, because they do not proved them enough operational control. But in order to help hotel market in this area, franchising…
reducing their income. The company is mainly affected by higher inflation rates that directly affect the pricing strategy hence influencing the decisions of travellers. Social: Social attributes continue to influence the operations of the hotel chain due to socio-cultural elements and shifts in consumer attitudes which weigh down on the occupancy rates of the hotel. Technological: The hotel has potential due to its vast use of information technology to streamline its operations. The…
AO Project- Holiday Inn Introduction Holiday Inn is a British-owned American brand of hotels, and a subsidiary of InterContinental Hotels Group. Founded as a U.S. motel chain, it has grown to be one of the world's largest hotel chains, with 1,145 active hotels as of September 30, 2016.The hotel chain is based in Denham, Buckinghamshire. There are some IHG hotels located in Singapore such as holiday inn and holiday inn express. As there is an increasing of 16.4 million tourist arrivals in…
launched a rewards program in 2013 that has helped their restaurant business grow. This program was designed specifically for hotels in the Richmond, Virginia area. The hotel employees can give guests a card that will entitle them to ten percent off their food at the Capital Ale House. The reward carries the hotel’s name and rewards points for the diner to the hotel’s account. Hotel managers will then be able to redeem points at their discretion, such as rewarding a staff member with lunch, or…
A comparative analysis of the Efendi Hotel and the Dan Hotel Chain as potential alliance partners and an entry approach strategy versus a sales approach determined that an alliance with Efendi Hotel would be more suitable for WWC’s rather than partnering with Dan Hotels. Furthermore, the entry approach strategy was chosen rather than the sales approach strategy. An alliance with the Efendi Hotel using an entry approach strategy was chosen because it allows WWC to create a stronger luxurious…
Shalimar Hotels is a chain of 4 star hotels which has hotels in Rawalpindi, Lahore, and Peshawar. This is a Pakistani, family owned business and is the leader in terms of market share in the 4 star hotel segment in the country. Typically, the chain’s hotels have >90 % occupancy in lean months and 100% occupancy in the holiday season with heavy advance bookings. Shalimar Hotels are appreciated by customers for their affordable room rates, excellent food (recently won The Asian Hotel Food…
A food retailing industry is an extremely competitive marketplace. Aldi belonging to this sector faces competition but what distinguishes it is the pricing strategy without compromising on the quality. They realize that their customers want value for money. This is achieved through the efficient business operations that reduces cost in all areas of business. Key areas of price competence are by saving time, effort, space and energy. Aldi runs its business around lean approach. The 3 core values…
TABLE OF CONTENTS INTRODUCTION 1 I. CONCEPT OF A BOUTIQUE HOTEL 2 A. REASON OF ITS CREATION 2 II. IMPORTANT ISSUES 3 III. CONCEPT OF BUDGET BOUTIQUE HOTEL 3 A. TARGET MARKET 4 B. SERVICES 4 III. CONCEPT OF BUDGET BOUTIQUE HOTEL 4 A. CUSTOMER ORIENTED 5 B. PROFITABLE BUSINESS MODEL 5 SUGGESTIONS/ RECOMMENDATION 7 CONCLUSION 7 REFERENCE 8 BUDGET BOUTIQUE HOTEL: “ Alternative of high services at affordable price ” INTRODUCTION Luxury…
Pearl Continental Hotel Lahore Introduction: Pearl Continental Hotel is a hotel chain in Pakistan. It is owned and operated by Hashoo Group, which also owns Hotel One, a chain of budget hotels as well as Marriott Hotels in Islamabad and Karachi. When Hashoo Group acquired Pakistan Services Limited in 1958 it changed its name to Pearl Continental Hotel. It has properties in Lahore, Rawalpindi, Faisalabad, Karachi, Peshawar, Gwadar, Muzaffarabad and Bhurban. The Pearl Continental has honored of…
value the options available through Airbnb website. Most hoteliers are easily calling it a budget offering and being too inconsistent, possibly to be shunned by the guests who are used to staying at upscale hotels, however the confidence for hotel chains like Accor's is their business model is very different from that of Airbnb, nevertheless it is still important to analyze the development of these businesses (Martin-Rios. C, 2015). The innovative strategy of Airbnb is not just to offer…