Food and drink

Phenylthiocarbamide (PTC) is an organic compound that contains crystals. The molecular formula of PTC is C7H8N2S. The ability to taste PTC is a dominant trait. A chemist named Arthur Fox was the first person to observe the different taste reaction to PTC (Wooding 2006). In 1931, Arthur accidently blew powdered PTC into the air and his coworker believed that it was bitter. When Arthur tasted the PTC, he tasted nothing at all. He tested his friends and family members with the PTC sample. Arthur…

advertised were Solo and Mount Franklin. Solo is a company/brand that makes Lemon flavoured soft drinks that they say have real lemons and is a thirst crusher. Then there is Mount Franklin who has bottled spring water that what they say is 100% pure spring water. The audiences that have been targeted are different for both companies. For Solo, they are targeting people that like to have some soft drink. For Mount Franklin, they target an audience of people that like to have pure water that is…

The regular can of Coca Cola will sink in the water. The reasoning behind this involves the density of the two cans. Sugar or a form of sugar like high fructose corn syrup, will need to be used in a much greater quantity than a sugar substitute, like aspartame. This is simply because we need much less of aspartame to make Coca Cola the desired sweetness needed as we do with high fructose corn syrup. As we know, regular Coca Cola has sugar or high fructose corn syrup, while diet Coca Cola…

of franchises are taking advantage of the persuasive opportunities of this spooky holiday. More specifically, Pepsi cleverly employs the use of simple artistic contrast alongside the cunning nature of symbolism to ultimately persuade consumers to drink Pepsi rather than Coke. The first element presented to the reader is the symbolic nature of the Pepsi can wearing a Coke cape; this simple visual aspect creates a much larger and more meaningful message to be conveyed (Figure 1). While…

Energy Drinks - A Threat to Public Health? Are ALL energy drinks a "threat to public health" as a recent Journal of the American Medical Association (JAMA) commentary suggests? Or is it just the ones with excessively high levels of caffeine? From the point of view of one of the millions of people worldwide who enjoy energy beverages, I am concerned that the public and our government regulatory agencies may be tempted to incorrectly label ALL energy drinks as dangerous, just because some people…

Pricing Decision Price decision is very important and plays a very important role in maintaining the competitive advantage in the “beer” market. Tiger beer can be seen as an affordable and smooth beer that tackles the market with a very incisive way or manner. It is very affordable and it is considered to be cheaper than their competitors. When deciding what price that Tiger Beer should be sold, several aspects are considered. Firstly, selling in a very high price will affect the…

beverage because of its confliction with her “Let’s Move!” campaign and her influence over children as a celebrity. According to the article Is It OK for Beyoncé to Sell Soda, “sugary beverages, particularly soda, are making Americans sick” and “these drinks have been linked to weight gain and obesity.” Therefore, by being in the Pepsi commercial, Beyoncé is promoting the exposure of these health risks to children. This is possible because of her “Queen B” status that gives her tremendous…

5C’s of Coca-Cola Sprite 3G: The Coca Cola had introduced the new carbonic soft drink under name of sprite which is called Sprite 3G in June 2007. Coke launches it at that time when they was facing a high competition with the Pepsi. The sprite 3G was become very famous and it attracts many customers. Due to its bad positioning and taste it had been closed in the Pakistani market. Its launching campaign was done on large scale but they cannot convey a write message to the customers. There were…

It is a pricing strategy in which a merchant uses costs of competing products as a benchmark rather than considering own expenses or the client request. Like any organisation who has effectively been existing for over a century, Coca Cola has needed to remain colossally familiar and reliable with their pricing strategy thus Coca-Cola items valuing are set around the same level as its rivals. Coca Cola must be seen diverse yet at the same time reasonable when it comes to its pricing. 1.It's…

ME: Well-Being Well-being is a vital part of coca cola’s business strategy. Its commitment to the well-being of its consumers and society at large serves as the road map for its vision to inspire healthier and happier lives. Coca-Cola has four broad goals under its vision of society’s well-being: • To offer low/no calorie beverage options to its consumers to reduce health risks • To be transparent and open in providing nutrition information about the products they offer • To support and promote…