Food and drink

Love, Joanna. “From Cautionary Chart-Topper to Friendly Beverage Anthem: Michael Jackson’s “Billie Jean” and Pepsi’s “Choice of a New Generation” Television Campaign”. Journal of the Society for American Music 9, no. 2 (2015): 178-203. Source: Journal. This peer reviewed article focuses on the incorporation of contemporary music into advertisements, as a mean of catering to social groups that the music targets. In 1984, the instrumental features of “Billie Jean” were used for commercial…

Diageo made 1 entry attempt prior to Rowson’s Reserve. In Diageo’s first attempt to enter the market they had a joint venture with home a company, Radico Khaitan. Unfortunately, Diageo and Radico Khaitan’s partnership was unsuccessful and they were only able to release one whisky, Masterstroke, which was deemed a failure. Judging by the Diageo president’s emphasis of the new taste, packaging and unique synchrony to the Indian palate it is clear that Dieageo’s previous attempt with Masterstroke…

Coca-Cola is the largest soft drink maker in the world. John Pemberton is the founder of the company in the late 19th century. In 1919, a group of investors purchased the company and re-corporate and headquartered in Atlanta, Georgia. Under new management, Coca-Cola has been growing and dominated the soft drink market substantially. Currently, the firm has more than 40 percent of market share of the soft drink market, and it presents more than 160 countries in the world. With ongoing…

Supplier Description: Indorama Ventures PCL is a global leader in chemical production and are one of the largest manufacturers of Polyethylene Terephthalate (PET) polymers, which is used to produce plastic containers and other plastic-based items. Indorama brought in $7.2 billion dollars in revenue in 2016 and currently employees more than 14,500 skilled employees. Their headquarters is located in Bangkok, Thailand. The Knox Bottlers are considering Indorama Ventures PCL as a potential top…

Although in many situations, it is wise to follow the advice of, “Don’t accept anything from strangers,” this commercial provides an example disproving that theory. By offering a stranger Coca Cola, both the girl gifting the drink and the man receiving it are pleased. People commonly consider Christmas to be the giving season, so by having the girl give the man the gift of Coca Cola, the company is once again relating the brand to the holiday. This shows viewers that Coca Cola…

Lost Dog and Rihanna Commercials Budweiser and Rihanna are two of the most famous names in America, though they’re known for completely different things. Budweiser, a beer company, is notorious for their Super Bowl commercials, while Rihanna is known for her music and philanthropic efforts. Budweiser’s 2015 Super Bowl commercial was effective in its use of pathos by telling the story of a dog’s journey using the emotions of animals and sad music, and ethos appealing to the male audience who want…

Red Bull Red Bull is an Austrian company that manufactures energy drinks, which are mostly used in times of increased performance. Founded by Dietrich Mateschitz in mid 1980s, the company’s energy drinks are sold in Austria and 167 other countries across the world. According to the company, Red Bull energy drinks are meant to improve alertness, concentration as well as reduce fatigue and tiredness. Red Bull’s marketing strategy is based on the brand’s slogan, “Red Bull gives you wings and ideas”…

Introduction to company Pepsi Co is the organization that I have chosen. It is the pioneer in advantageous nourishment, snacks and refreshments. Pepsi Co has accomplished aggregate incomes of more than $66 billion furthermore it has close to 200,000 workers. Pepsi Co is comprised of Pepsi cola brands, Frito-Lay, Tropicana, Quaker and other 18 brands. Each of the brands created more than $1 billion separately. The fundamental motivation behind why I picked this organization is a result of their…

Fun Facts about Polypropylene: In 2013, the global market for polypropylene was around 55 million metric tons. Invented in 1954 by Giulio Natta of Milan, Italy It can be represented by this symbol: Objects made of polypropylene Electric cables Food packaging Plastic bottles Carpet backing Corrugated boards Structure of Polypropylene Chemical Formula: (C3H6)n Polypropylene is a polymer* with a crystalline structure. - For the crystalline region, many monomer propylene will bond together…

will stop the overuse of water, which eventually leads to deforestation in the aspect of environmentalism. In the economic aspect, the water would be provided to not only the wealthy people but people who need them. The children die everyday and drink cola, since Coca-Cola received water from Dasani. However, NGOs should not be involved. The World Bank Vice President Ismail Serageldin stated, By privatization of water, we leave sources to damage sustainable development. As the Human…