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    1.0 Introduction 1.1 Purpose The purpose of this essay is to discuss the key strengths, weaknesses, opportunities and threats (SWOT) of Singapore International Airlines (SIA). In additional of the core competencies of the company, their relevance vision and mission statement. At the end, we will sum up with the strategy undertaken by SIA in the case study by justifying the merits and demerits of SIA’s strategic response. 1.2 Background Incorporated on 28 January 1972 as Mercury Singapore…

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    Nokia Case Study

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    NOTE THIS IS NOT THE FINAL ASSIGNMENT Task 1 P1 Explain the key roles and responsibilities of the marketing function. Marketing one of the essentials and important department of any organization. And it’s the key factor in the success of any products or service. The marketing department of Nokia has roles and responsibilities to ensure increasing profitabilities and revenues. The ten main roles and responsibilities: 1. Setting Strategy: Nokia marketing manager has responsibilities for…

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    exchange rate that might take place at any time. Similarly, a fierce competition in the market (External factor) directly influenced the context factors (internal factor) bringing collapse in sales of Blackberry. These factors require changes in Organization…

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    1. Introduction It is common for organisations to choose a more efficient and cheaper ways to achieve goals in business. Data and information are both equally important in business organisation. The usage of technology is increasing when it comes to capture, store and share information throughout the organisation. There are more organisations now are keenly aware that the usage effectiveness of information technology (IT) can have a competition in the marketplace. In his best-selling book,…

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    5.2 Supplier Evaluation. Actually Sin Thai Guan Company did not have any proper system or method in evaluating their suppliers. They just observe and evaluate the performance of their suppliers from the time they place the orders until the delivery process. In term of evaluating the suppliers, Sin Thai Guan Company will set a month of testing period for new supplier, which means the company order the raw materials from new supplier for only a month in order to evaluate the perfomance of this…

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    Everyday society puts pressure on individuals to live up to its highest standards and norms. This pressure forces people of lesser class to attempt to conform and change, just to feel like they belong. Just like people in everyday society many characters in The Great Gatsby struggle to adapt and change to feel like they belong. Though there are many characters that try to create false realities in order to conform to their idealistic selves, Jay Gatsby is a character who is most successful in…

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    that are affecting the organization. 1. Micro environment- Micro environment factors such as suppliers, competitors, customers are not independent from each other. Micro environment may be affected by the macro environment. 2. Macro environment- Macro environment is affected by the economic activities of the country. It consists of wild environmental factors that have an significant impact on all organizations. "PESTEL" is used to analyze the macro environment of the organization. PESTEL…

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    Bhagavad Gita Importance

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    CHAPTER 1 INTRODUCTION In this highly competitive world Industries are striving hard to survive. Huge investments on land & buildings, machinery, technology and raw material will yield best returns when the human element interacts skillfully with these factors. One of the most celebrated scripture of ancient Indian wisdom, Shrimad Bhagavad Gita provides valuable insights of an ideal work culture to maximize labour productivity and welfare. Bhagavad Gita is the divine song of Lord Krishna. It…

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    Companies (Daimler-Chrysler) have teamed up to maintain their unique and distinct identity. Soon after the merger, the honey weeks suddenly ended. Diametrically opposed management and cultural differences have contributed to the deep gap, which has almost sunk a new relationship (Beotra,2016). The integration of the two organizational cultures, of the German car manufacturer Daimler-Benz and the American carmaker the Chrysler Corporation failed due to a culture clash. From the very first day of…

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    TECHNICAL FEASIBILITY This is another important part to be considered by the business in executing the needed resources. After the business identified its potential market, promotional strategies, pricing analysis and how the business will operate and manage, Donut the Explorer will now focus on the production portion. It involves manufacture and operational resources that will complete the overall performance of the business. Indeed, a business cannot produce goods without the help of the…

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