First Battle of Bull Run

Putting her right foot out, she mounted the log and shut her eyes. Lifting her skirt, leveling her cane fiercely before her like a festival figure in some parade, she began to march across. Then she opened her eyes and she was safe on the other side. 'I wasn't as old as I thought,' she said. But she sat down to rest. She spread her skirts on the bank around her and folded her hands over her knees. Up above her was a tree in a pearly cloud of mistletoe. She did not dare to close her eyes,…

revived the floundering brand.8 Branding Challenges Branding poses several challenges to the marketer (see Figure 4-3). The first is whether or not to brand, the second is how to handle brand sponsorship, the third is choosing a brand name, the fourth is deciding on brand strategy, and the fifth is whether to reposition a brand later on. To Brand or Not to Brand? The first decision is whether the company should develop a brand name for its product. Branding is such a strong force today…

Look for areas of agreement. When you have heard your opponents out, dwell first on the points and areas on which you agree. Be honest, Look for areas where you can admit error and say so. Apologize for your mistakes. It will help disarm your opponents and reduce defensiveness. Promise to think over your opponents’ ideas and study…