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"If print generates awareness and disseminates information, television is a vehicle to build the brand with its visual and emotional appeal." Outdoor and radio work as reminder media, although outdoor advertising has been used heavily recently for creating initial awareness at the time of product launch. The internet is being used increasingly to provide detailed information, as a reminder medium, and for the interactivity and transactional facilities it offers. Interestingly, using tools,…

Hip hop artist and basketball players are both performers, who have a rich connection and similar persona, showcasing style, swagger, urbanism, bravado, and coolness. This rich bond was established in 1979; from 1984 to 2009, a new era was conceived, known as “The Dunkadelic Era.” In 1979, the first mainstream explicit connection between hip-hop and basketball was established. The Sugarhill Gang’s hit song “Rapper’s Delight,” which is commonly referred to as the first mainstream hip-hop song,…

Table of contents Introduction 1 Chapter 1. The Victorian Era 3 Chapter 2. Tess, the tragedy of an unfair existence…

UNIVERSITATEA TRANSILVANIA DIN BRAŞOV FACULTATEA DE LITERE PROGRAMUL DE STUDII UNIVERSITARE DE MASTERAT: Studii Lingvistice pentru Comunicare Interculturală Forma de învăţământ: Zi DISERTAŢIE Absolventă: Bușe Ionela Monalisa Coordonator: Lect. univ. dr. Sibișan Aura Braşov 2015 TRANSILVANIA UNIVERSITY OF BRASOV FACULTY…

Neither Dale Carnegie nor the publishers, Simon and Schuster, anticipated more than this modest sale. To their amazement, the book became an overnight sensation, and edition after edition rolled off the presses to keep up with the increasing public demand. Now to Win Friends and InfEuence People took its place in publishing history as one of the all-time international best-sellers. It touched a nerve and filled a human need that was more than a faddish phenomenon of post-Depression days, as…