Fetishism

perfume by Instinct and Giorgio Armani, which demonstrated the power of degree given from man to woman. Power is authorized from male’s gaze and how the female is trying to impress themselves sexually available to men in the advertisements. Self-fetishism is a sign to resemble self-empowerment, it is also a key to reckon how power can be given by male to female. In order to further emphasize on the establishment of self-appearances on a female’s body, female’s body is positioned in the two…

like the sexiest, most desirable woman on earth. Nevertheless, this raises the question of where comes the difference between sexual and commodity fetishism? Today’s fashion industry only seems to boost the occurrence of putting commodities, especially branded ones, up on a pedestal. For me, commodity fetishism is only an offshoot of sexual fetishism. I can argue that a sexual fetishist, with a special love for corsets or lacy, racy underwear, will often be attracted to only those who wear these…

are selling. Marx in his Capital, Volume One, creates the idea of commodity fetishism. The main idea of commodity fetishism revolves around the social relationship that takes part in the production of the commodity. Marx states that “fetishism of commodities has its origin … in the peculiar social character of the labour that produces them”(321). So, in contrary to the connotation that “fetish” creates, commodity fetishism is centred around the power that man has given to the commodity to the…

take digital media and attribute value to it based upon the opinions and feelings of other people. By definition, commodity fetishism gives meaning to items based upon arbitrary value, therefore the institution that Instagram and digital cameras have created is a form of commodity fetishism (“Commodity Fetishism”, October 5th). According to Marxist principles, commodity fetishism dehumanizes people because individuals are no longer attributing their own value to their pictures, instead symbolic…

Branding is how the world of consumerism is revolved around. Consumers in modern day society would purchase a brand depending on the reliability and also depending on the name also. People tend to form brand loyalties allowing them to trust a particular manufacturer. Branding began in an early era in ancient Babylon to entice buyers to purchase goods that had arrived in on ships to allow their goods to differentiate from the others (Quote Website). In the 13th Century in Magna Carta when there…

Commodification is the process by which material objects are turned into marketable goods with monetary value based on equivalent commodities. In relation, the Marx idea of commodity fetishism is related to this by which all value is derived from an abstract unknowable meaning, and the original meaning or use is absolutely gone. Commodification is evident Ed Kienholz’s watercolor artworks. In exchange for a service or material possession, he would offer a watercolor painting as payment. He was…

As wrapped all the ideas and studies that Stuart Hall and Edward Said contend regarding the identity and culture, I connect them to Du Bois’s studies in regards to individual identity. To Du Bois, individual identity [as Garner and Hancock (2014) report] may be “asked by accounts that leave out some groups’ contributions” (p. 194). The authors emphasize that Du Bois also “outlines theory of the social construction of identity linked to the analysis of power and structural inequality” (2013:194).…

culture industry by rejecting foreign opinions against mass produced culture and encouraging conformist behaviours. Through culture industry, there is a rise of commodity fetishism and dehumanization caused by the capitalist society. Relationships between the industry and the consumers are formed demonstrating that commodity fetishism becomes a power structured ideology. Thus, Dominant hegemonic groups have the power to construct ideologies that allows the public to accept differential treatment…

A fascination with the technical material of music is present which includes the voice. Adorno explains that “At its most passionate, musical fetishism takes possession of the public valuation of singing voices...Today, the material [the voice] as such, destitute of any function, is celebrated. One need not even ask about capacity for musical performance” (1978, 277). In modern day the voice is…

Submission: 25/11/15 Q6.Marx suggests that the fetishism of commodities implies a veiling of the actual workplace. Explain using any one poet in the syllabus. Unveiling the Veil A “Fetish” can be defined as an activity or object that you are so interested in that you spend an unreasonable amount of time thinking about it or doing it, a fetish for any object should be seen as very normal, so what is different with Fetishism of Commodity? Commodity fetishism is the way in which commodities acquire…