Fast moving consumer goods

companies of Indian origin include – ITC, Dabur, Marico, Parle, Cavin Kare, Amul, Britannia, Tata Global Beverages etc. 2.3 Over view of the FMCG sector in India The Fast Moving Consumer Goods (FMCG) Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals,…

With more than 80 years of rich heritage in India, Hindustan Unilever Limited (HUL) is considered one of the largest company of Fast Moving Consumer Goods in the country. It has a rich history, with an eye always on growth. The company believes in values which has helped its business grow and sustain in the competitive market. They build their brands and develop products based on the customer insights, innovation and relentless marketing and design. The company is committed to create a positive…

1.0 Identification of Symptoms Yum! Brand or Yum! is an American fast food company that operates licensed brands such as KFC, Pizza Hut and Taco Bell. Yum! Brand International and China had increased rapidly due to aggressive store expansion programme and cost-cutting drive. It has clearly stated that Yum! in international and China division has performed extremely well in sales, however, the sales have been gradually shrinking in United State. It is showed that the global brands - KFC and…

crises, technology and demographic changes. Over the five years, the fast food industry has been growing in spite of the slowing economy and increasing awareness of people on the health issues. According to IBIS world forecast, the fast food industry will move forward profitably till 2020. The U.S. based fast food chains are rising very steeply which will result in industry growth as new economies welcome the upcoming of more fast food restaurants. According to the new economic order called…

5-10 years experience.  60% of the respondents say monthly sales turn over is above 200 tones  84% respondents claims that the fast moving cement brand is Arasu.  Out of the 100 dealers surveyed a good majority (60%) appreciates the pricing of Arasu cement, and 50% of the respondents claim that the brand availability at the time of order for Arasu cement is good.  88% of the respondents do not have any problem and 8% of the respondents have packaging problem and 6 % of the respondents…

Typically, an Indian consumer had vegetables and chapatti for breakfast. Kellogg’s, in order to sell its products in India, had to promote not just its products but also the concept or idea of having cereals for breakfast. The response to their corn flakes was not very exemplary…

significant location and convenience advantage. Obviously, being a convenience store, their primary benefit to consumers is that commonly purchased products are located at nearby stores. Therefore, greater market coverage through a greater number of outlets will provide increase convenience to more consumers ii.Overall brand equity 7-Eleven is generally perceived as the market leader by consumers in the convenience store sector. iii. Individually branded products…

Brief Summary After the recession in 2007, the supermarkets and grocery stores industry has grown over the time, benefiting from a strengthening domestic economy. As a disposable income has grown during this time, some consumers have switched to premium, organic and all-natural brand due to health concerns. The health concerns helped increasing Whole Foods Market, Inc. revenue. Despite a growth during this period, Whole Foods Market, Inc. faced intensifying competition because most products are…

are very convincing, promising consumers to lose a crazy amount of weight with their pill, and even showing examples of people who lost a great deal of weight while taking the pill. What the advertisers fail to mention is that the amazing cases of people who lost 120 pounds while on their program were doing a lot more than just swallowing an overpriced pill once a day. They most likely changed their diets and started exercising more as well. However, we as consumers…

• P&G’s growth rate is recorded to be grater then 14% annually. • Acquiring newly emerging well performing companies. Ex: Gillette. Weaknesses: • Highly competitive industry because it is an FMCG the company providing larger range of products with good quality and low prices will lead the market. • It is highly dependent on raw materials and other commodities. Opportunities: • Global trends going towards going green and P&G being one of the first FMCG doing so. • Global middle class will…