Fast & Furious

In 2002, beef, a very popular choice of American consumerism, was priced on average at $3.32 per pound while chicken was prices on average under $2.00 per pound, and in 2013 the prices of beef reached an average of $5.36 per pound. Fast food companies such as McDonalds have been putting more chicken on their menus. McDonald's is the second largest purchaser of chicken in the country right behind KFC and right ahead of Chick-fil-a, but all restaurants saw a 12 percent jump in menu…

Dave Zinczenko wrote an article called Don’t Blame the Eater, This article is about how it's the fast food corporations fault that many of young americans are overweight. This is a pitiful copout for people that have no self control. It is not the fault of the fast food corp. These people choose to buy fast food instead of going to grocery store and cooking at home. No one should be able to sue large fast ford corps. for their lack of self control. A drunk driver can not blame the alcohol that…

by George Ritzer are “efficiency, predictability, calculability, substitution of nonhuman for human technology, and control over uncertainty” (Ritzer 1983). In modern western society, the rationalization of society can be seen most evidently in the fast food industry, which led to the name McDonaldization. In the following essay, I will be exploring modern examples of this trend, the effects this trend has on the contemporary nature of work, and how McDonaldization presents itself in our own…

competed with local farmers markets, supermarkets and fine-dining establishments to gain a share of the farmer’s goods making it harder for new businesses to gain a piece of the industry. 2. Chipotle fits into the unique restaurant style ‘fast-casual’. The fast-casual segment only accounts for 3%-4% of overall restaurant industry, but it contributes $660 million to $880 million respectively. By Chipotle providing reasonably price dishes served within minutes, they became a powerful player in…

gives it an edge in the restaurant industry; it’s unique, values customers and, it enables fast service. It offers a wide range of sides like cheese, salsa and guacamole for a great combination. Chipotle offers four items on its menu that have been dependable and proven for a while; Competitors have failed to imitate, and perfect this menu strategy. The limited menu also allows chipotle to compete in the fast food world without bombarding you with a large menu or extra menus like the dollar…

Strategic Issues 1) Competition – Chipotle’s biggest issue is dealing with its every growing competition. This industry, fast-casual, is receiving more foot traffic and becoming more profitable. This understanding of the market will lead to current and new-entrants trying to capture these opportunities for success. Chipotle also has a limited menu, which is great option to maintain quality control, but when other companies are offering a variety of new products, customers may switch to those…

magically get eight hours of sleep at the end of the day. Many of us struggle to find the time to cook or to even go grocery shopping for ingredients. In the movie Food Inc. the Gonzalez family would rather chose to spend five dollars on a meal at a fast food restaurant, rather than a piece of fruit at the supermarket. Although they know the health risk they are taking they have very few options that will accommodate their busy life schedule and expenses. Michael Pollan emphasizes in the movie…

Chick-fil-a is a well-known fast food chain that is mainly recognized for their fantastic customer service skills. Chick-fil-a caters to different types of customer’s when delivering marketing orientation techniques, which must satisfy a customer while still meeting company goals. For example, this fast food chain is not open on Sundays, which is a good thing for religious folks who are unable to be to work on a Sunday. Marketing orientation is the only orientation that focuses on both the…

Franchising is something that was not started in America, but American franchises have taking over the world. In the chapter, “American Global Cultural Brand,” the author tries to illustrate how globalization and expansion of American popular culture has come into play by the use of the commercial concept of franchising. The author uses case studies of two franchises McDonald’s and Coca-Cola, and the popular fabric, blue jeans, to argue how each have influenced other cultures with their brand…

Financial Practices As of December 31, 2014, Chipotle Mexican Grill, Inc a Delaware corporation operates 1,755 Chipotle restaurants in the US, 7 in Canada, 6 in England, 3 in France and 1 in Germany. Furthermore, the company also has nine Asian kitchen restaurants serving Asian cuisine and is also an investor of a Pizzeria local restaurant. The quarterly financial statements of the company includes all the accounts of its owned subsidiaries. Chipotle’s financial statements are prepared using the…