Fast food advertising

Part 1: Strategic Plan Background of Celtic Catering Company The Billy Bob’s catering companies located in the greater Boston area is a major player in the food industry. It is also the proprietor of D&D catering, KO Catering and Pies and “T.” As a subsidiary, the Celtic catering company is one of many family owned and operated businesses of Billy Bob’s catering that came into conception on June 20th, 1983. Located downtown Boston at 2754 Tremont Street, it is at the center of where most…

McDonald's is one of the largest food service companies in the world. In 1993, the annual sales stood at 23 billion dollars. It is one of the biggest employers in the United States, with more than half a million employers .The organization has roughly 10,000 locations which involve the standard sit-in restaurants, drive with satellite sites, and windows. McDonald's dominance in the industry of the fast food which is not likely to disappear in anytime. Tile organization is expanding over time, as…

of the fast food market. From climate change, to the greed of food cooperations, to the declining of the nations economy all of these things combine to create the need for cheap easy food, it's no wonder that fast food restaurants are popping up at an…

A very good morning I bid to Sir Haniff and to all my fellow friends. Today I would like to talk about the person that I admire. That person is Colonel Harland David Sanders or well-known as Colonel Sanders. He was a founder of a fast food chicken restaurant which is Kentucky Fried Chicken (KFC). Colonel Sanders was born on September 9, 1890, in Henryville, Indiana, United State. He was the oldest of three siblings. His father was a farmer and his mother was a devout Christian. 5 years later,…

The fast food industry is responsible for America's obesity epidemic. For the last century, the society has radically changed and become more independent, technological and mobile. As a consequence, today the population has a need of high-speed technology, innovative resources, comfortable living conditions and, the most important, a quick solution to vital needs, such as food. The fast-food industry was born to make the life of the nation faster and more comfortable. While doing this, the…

industry includes such mega giants as Costco, Wal-Mart, Kmart, but Dollar Tree does not compete directly with organizations such as those. Similar to the identification of McDonalds is in the restaurant industry but most directly identified as fast-food. As I write this sentence, a Dollar Tree is being built across the street from Wal-Mart and next to McDonalds in the small town of 5500 residents. At the time of our text Dollar General, Family Dollar and Dollar Tree comprised the majority…

money, hence I think that being a leader should be more influential to aspects of life that are bigger than ourselves. In 1946 Chick-fil-A opened their doors to the first restaurant in Hapeville, Georgia. This company unlike most of the American fast food chains due to…

Papa John’s targets young adults, social media/smartphone heavy users and also sports fans. In general, it’s mostly people with common hobbies. Again, they’re pandering to lowest common denominator. The brand uses a friendly, funnyish voice in all their campaigns to try to communicate that pizza is the answer to everything, and nobody does it like Papa John’s. With every post they also try to plug in all their promotions, which would be their ultimate goal. Twitter seems to be the main focus…

Executive Summary In this study I will be collecting information and doing research on two different Fast Food franchises, Nando’s and KFC. These two franchises are direct competitors of each other because both are ‘chicken’ based franchises and they are the biggest and most well-known brands in this market. I will be focusing on the marketing aspect of each franchise and from this I will write up a conclusion as to which franchise, Nando’s or KFC is more successful solely based on their…

Pret A Manger is an urban upscale fast food restaurant that has not only distinguished itself in the marketplace but with consumers that they attract. EAS defines attitudes as “ the way a person feels towards an object.” Pret’s consumer attitude is “ high achievers, have to work hard, success is their main focus, healthy and care about appearances, experiences, mature, thinkers meaning that they have to think of the next big thing, urban professional and time starved.” Pret understands their…