Fast food advertising

buy their food. The graphic was very effective because even though I just ate, I'm already hungry for a McDonald’s burger. Having a color scheme that’s red and yellow uses psychology to make people feel the way they want them to, hungry. According to Color Psychology, “It’s why red is the most prominent color in fast food logos –red stimulates appetite and express the speed at which you will be served your meal (the real fast in fast food). And it’s why you will have trouble eating food that…

Hi Willem, I agree with your response that the court’s decision in favor of Wrench LLC was correct. Taco bell made it clear that they were interested in using the concepts created by Wrench LLC. They approached the company, because they liked the idea of the Psycho Chihuahua, and wanted to use it in their ads. As you said they even accepted hats, stickers, and t-shirts with the Taco Bell Logo and the Psycho Chihuahua on them. Their actions made it seem as if they were going to pay for the…

Case Brief Caption: Plaintiffs contend that Taco Bell used their ideas based on Psycho Chihuahua to create the live Chihuahua character featured in Taco Bell's advertising campaign and have sued Taco Bell alleging claims for breach of implied contract, misappropriation, conversion, and unfair competition Facts: Wrench LLC created the "Psycho Chihuahua" character. Taco Bell employees met with Wrench LLC employees at a trade show and took sample designs of the character back to Taco Bell…

by online reservation, shop for new clothes and groceries without leaving the comfort of home, and manufacture of airplane parts with a click of a button using 3D printing technology. Through this, it is no surprise that society has grown to prefer fast and easy results which save time and energy over slow and complicated. This is the main point of mcdonaldization, which is defined to be giving importance to characteristics like quantity, efficiency, and predictability which brings both positive…

Problem Chick-Fil-A has been facing serious problems due to their anti-gay activism since 2012. The very famous fast food chain donated around $2 million to anti-gay organizations back in 2010 which is causing trouble for the company as well. Chick-Fil-A President Dan Cathy tried to justify the company's attitude towards the LGBTQ society by bringing the Christian concept of 'traditional family'; however, the opposers still call it an act of injustice and inequality. Short term and Long term…

Chick-Fil-A: Is Cathy Wrong or Not? The Chick-Fil-A incident was one of the most interesting ethical dilemmas to happen to one of the larger companies in the nation. According to Business Ethics Cases, it was called the second largest quick-service chain in the country. It was astonishing to hear about the dilemma because most of the large companies stray away from religious or conflicting problems such as, same-sex marriage. It was a courageous act from Dan Cathy to say his opinion and speak…

strategies, learn about their target demographics, calculate the total costs, determine the required licenses and permits and compare the opportunities when you buy into a business franchise. Kick! Juice Bars and Go Sushi claim to be Australia’s #1 healthy food franchise combination, boasting of refreshing smoothies and deliciously fresh sushi, respectively. The brands are Australian owned and operated and are part of the Pacific Retail Management group of franchises. Kick! Juice Bars has a…

Today, fast-food advertising consistently feeds off of the past and appeals to the stereotypical associations with men, such as a need for masculinity and power over others. By promoting a certain product with a cowboy or athlete, for example, consumers try to emulate…

see him being denied by the brothers Ray goes on to franchise the business, giving him a greater hold on it and helping to expand it rapidly. The McDonald brothers show a brilliant display of creativity as they solve the problem of the long wait for food. They work closely with their staff to design a layout and system that allows them to produce burgers at a record…

anti obesity measure isn’t the right approach to prevent obesity. In contrast, in David Zinczenko’s article “Don’t Blame The Eater,” he insists how the fast food industries are to be blamed for the problem of obesity in America. He explains how the rate of diabetes in children has dramatically increased because of the negative effects of the fast food restaurants. Zinczenko wants the industries to create nutrition…