Fashion week

industry, most members of the leadership team are urging to change the current situation.  No correct identification of consumer segmentation While Lifetime is taking away ad buyers by targeting younger female viewers, and while CNN is delivering fashion information and news to men, TCF is still using their out-of-date strategy. Besides its basic demographic, the channel didn’t have detailed information about its valued viewers. In failing to target correct consumer segmentation, TCF will…

Zara Grew Into the World’s Largest Fashion Retailer, Hansen explains Zara's business model. The key to Zara's "runaway success" is to be the best at fast fashion. Michelle Denise gets at this when she writes "they don't spend too much ... trying to develop their own designs." Instead, Zara excels at process innovation. The Atlantic's Derek Thompson breaks down Hansen's article through the lens of process innovation in Zara's Big Idea: What the World's Top Fashion Retailer Tells Us About…

Designers of the 1960s that Redefined Fashion Barbara Hulanicki and Mary Quant were two of the most revolutionary and iconic fashion designers, forever changing today’s fashion. These women were both set on a goal, determined to change fashion- and the mark they left on the fashion world will never be forgotten. These women designed every piece of clothing by scratch, and made their clothes affordable and stylish to reach out to the younger crowds. Barbara Hulanicki and Mary Quant were some of…

total number of product lines that a company offers to customers. H&M and ZARA both is the fast fashion industry, the product line of H&M and ZARA is same, which selling styling men, women and kids clothing worldwide. Both of this two brands have a same type of product categories such as tops, shorts, jackets, shoes, underwear, accessories and many more. H&M clothes use own design and more for street fashion in tend to younger generation wear their clothes in their daily life. The usefulness of…

my ability, I snipped out crooked dresses and shoes from the catwalks in Vogue. That was one of the earliest memory I have of myself devoted to fashion. I used to love the paper dolls from my mom’s Home Companion magazines, but I soon ran out resources after she cancelled the subscriptions. Therefore, I paid my revenge through the massacre of her fashion magazines. I learnt to use scissors before I could even write my own name, but as soon as I was taught to draw, my crayon stickman danced…

As fashion progressed in the world throughout the years, the amount of fashion rules grew as well. At first these simple rules were just guidelines of what to wear and what to avoid buying. But slowly things started to change as these rules became more prominent in the world and eventually evolved into laws. There were dozens of fashion rules and laws enforced to the public by the fashion police, but there were five rules, known as the ‘fearful five’ that were the highest crimes in the fashion…

Adoption of Fashion Trends Why as humans, do we feel the need to join in on fashion trends which may only last as season? In todays society, we have a general tendency to follow and conform to trends that have been bestowed upon us. This essay will shine light on how certain factors, like how our brain functions, control the trends we tend to pick up on and the trends we seem to dismiss. The world is far more controlled by fashion and changing trends than many of us realize. Fashion. When you…

Cost of Cheap Fashion” Elizabeth Cline talks about the way us Americans buys approximately 64 pieces of new clothing every year. A huge percentage of that is coming from “fast fashion” chain stores. It comes from affordable clothing in an immense amount for the reasons in being updated in new trends that go out every few weeks and then sell them for nothing. Many stores can’t even keep up with the clothing we throw away anymore. I selected this book in the passion I have for fashion and I want…

‘I was determined not to follow existing fashion but to create new ones’ - Arthur Lazenby Liberty. I have focused on this quote in particular for this essay as Liberty has been at the cutting edge of design and the decorative arts since 1875. Explore Liberty’s impact on British fashion then and now. In this essay I have looked at how Liberty’s became a fundamental part of the British Fashion Industry. From its origin as a company and how it has evolved and grown throughout the decades, to…

Fashion of the 1980s can be celebrated for its creativeness. Some designers used the past for some inspiration, others forgot all about it. Early 80s consisted of more neutral colors and warm colors, such as browns, tans and oranges. People also thought dressing like a tennis player was cool. The waistline for men and women was also semi high. In all honesty, the early 80s fashion was identical to the late 70s. In about 1983 there was a slight 1950s throwback, largely in women’s dresses. By the…