Fashion capital

The fashion styles and design associated with the 1960s were a reflection of a growing number of teenagers and the youth of that time becoming wealthier. How true is this? This case study is concerned with looking at whether or not it is fair to agree with statement that the fashion and design associated with the 1960s was a reflection of the youth of the time becoming wealthier. This cases study is concentrating on the teenagers living in the United States during this time. The central concept…

industry, most members of the leadership team are urging to change the current situation.  No correct identification of consumer segmentation While Lifetime is taking away ad buyers by targeting younger female viewers, and while CNN is delivering fashion information and news to men, TCF is still using their out-of-date strategy. Besides its basic demographic, the channel didn’t have detailed information about its valued viewers. In failing to target correct consumer segmentation, TCF will…

‘I was determined not to follow existing fashion but to create new ones’ - Arthur Lazenby Liberty. I have focused on this quote in particular for this essay as Liberty has been at the cutting edge of design and the decorative arts since 1875. Explore Liberty’s impact on British fashion then and now. In this essay I have looked at how Liberty’s became a fundamental part of the British Fashion Industry. From its origin as a company and how it has evolved and grown throughout the decades, to…

Carolee Schneemann: Kinetic Painting Review Xiao Xiong On May 13, 2017, Carolee Schneemann(American, b.1939) was awarded the Golden Lion for Lifetime Achievement at the Fifty-Seventh Venice Biennale - “VIVA ARTE VIVA”. For more than sixty years, Schneemann has made the groundbreaking innovations in the field of photography, performance, film, video, mixed media, and installations, she has constantly broken the boundaries and challenged the limits of contemporary art. As one of the most…

If a person was to sit down and watch a high fashion runway show and then watch a pageant. They probably wouldn’t believe that the walks are similar, they would only see the obvious differences between the two. While both walks are very different, they do have similarities. Each walk has four key elements to the walk. Runway and pageant walks are made up of posture, steps, facial expressions, and energy. A key part of both a runway walk and a pageant walk is the posture. When I first learned…

“Abercrombie and Fitch: Is it Unethical to be Exclusive” Abercrombie and Fitch is one of America’s biggest clothing retailer that focuses on the casual wear of those who are young, pretty and cool. Abercrombie and Fitch has been using a very unique type of marketing segmentation towards there consumers. This market segmentation is due to their limited size range for their women’s apparel. Abercrombie excludes a specific type of sizes and genders. This ethical issue will be examined by the five…

Abercrombie & Fitch is a retailer that focuses on upscale causal clothing for young consumers. David T. Abercrombie and Ezra Fitch founded the company in 1892 in New York City, New York. The company has only fallen on hard times only twice throughout the years. First time was back in 1972 when they filled for chapter 11 bankruptcies. Second time was very recent, it happened in 2008 where their stock fell from $84.23 to $14.46. Since 2008 the Abercrombie & Fitch stock has risen and fallen, but…

Bong’s way of creating ideas of design (Who is Lie) “Designer Sangbong Lie, who is considered one of the most influential people in Korean fashion and a pioneer of K-fashion in the global fashion arena, started designing in 1980” (Jung 241). What makes Lie one of the best fashion designers in Korea? Firstly, Lie was trained and educated as a fashion designer in his country, Korea. However, although he got a success in his country, he was not satisfied. He planned to go other countries to…

harmful marketing in the future” (Dwyer par. 2). So people do not get affected and feel as if they are unattractive because they do not fit the “standards” of beauty (Dwyer par. 3). They also ask to promote much more curvier models in their annual fashion show, which their original models display unrealistic expectations for an average women (Lutz par. 15). The headline “the perfect body” is upsetting. Perfect means having all the required or desirable elements, qualities, or characteristics as…

1.0 BACKGROUND OF CASE STUDY Flare Fragrances Co., a manufacturer of women’s perfumes and currently ranked 4th in U.S women fragrances market. The brand is “Loveliest” introduced in 1975 became their flagship brand for many years. Since 1996, Flare introduced new brand every 2 to 3 years with each brand will have their flagship brand “Loveliest” on its label. Their latest brand launched in 2006, namely “Natural” is targeting younger generation. As a result, by 2007 fragrances product line…