False advertising

Understanding social relationship variables that affect consumers’ eWOM behaviours in SNSs, and its impact on brand image and purchase intention could help marketers to effectively incorporate social media as an integral part of their marketing and advertising…

company’s major new advertising campaign. Tottenham striker Kane, currently sidelined with a ligament injury to his right ankle earlier this month in a game against Bournemouth, has joined forces with other soccer stars like Coutinho, Draxler and Morata as part of Hugo Boss’s new Parfum Soccer adverting campaign launched recently on March 20. The new campaign debuted with an Instagram post of the four soccer stars striding down a hallway dressed in suit and tie. The new advertising push comes…

Advertising is one of the most important components of all type of both small and large scale businesses. Basically advertising is a sound or visual type of marketing communication that utilizes a straightforwardly sponsored, non-personal message to advance or offer a product, service or thought. Sponsors of advertising are frequently organizations who wish to advance their products or services. Advertising is separated from public relations in that an advertiser as a rule pays for and has…

Consciousness of male well being and sexual issues has expanded dramatically over the final few years. Men now openly search advice for problems like impotence, low libido, pre mature ejaculation, dysfunction, and penis size. All these conditions are related, and most likely the signs may just factor to more than one crisis. MALE LIBIDO Introduction The word libido is used in most cases in issues of sexual health merchandise or sexual wellness issues. Libido, readily put, is nothing but the…

Today people live in a visually intensive society and a world of spectacular and exciting images. They are bombarded with an orderly and continuously stream of visual stimulation from all manner of media every day. They see mediated images more often than they read words. We live in a digital age awash in images and texts that combine words and images (Gee, 2007)."Something is happening, we are becoming a visually mediated society. For many, understanding of the world is being accomplished not…

Brand is the "name, term, sign, symbol, design or a combination of them that identifies the goods or services of one seller from those of others and differentiates the goods from those of competitors. Brands are used in business, marketing, and advertising. Generally brands for me mean superior product performance that may provide enhanced benefits from using the product as compared to using a non-branded product. Brand has now become as a source of status symbol, using a branded product or…

In a world where social normes are created and shared trough popular global media, it becomes crutial for adacemia to analise and understand the information that is shared trough those chanells. In this regard, TV shows have been a significant driving force behind a new age of global social values, as well as instrumental in perpatuating some old- not always positive- norms (??) This paper avaluates the major characteristics of characters portrayed in the TV show Game of Thrones in an effort to…

females to be more effective. According to Ding et al., there is no effect of gender on the viewer. In the same way, there is a mixed opinion about age in the literature. But according to Hsu et al., younger endorsers are effective in a specific advertising area focused toward market targeting youngers. Statistical survey shown below gives the idea about the age wise classification of person who have selected product via celebrity endorsement. In most cases, the age of the athletes is within…

Counterfeit products (more commonly known as knockoffs or fakes) are essentially imitation products offered for sale by third parties not connected to the brand owner. Since they are made to look like the original, consumers find it difficult to distinguish the genuine product from the counterfeit, thereby tarnishing the brand’s reputation and devaluing the investment made by the brand owner. So, what are some other problems with counterfeiting and what can a brand owner do to protect his or her…

What Are the Pros and Cons of Media Censorship? The limits that have been placed in this world, as far as are placed boundaries that have always been in place on the world, as far as media, communication and entertainment are concerned, are slowly lifting away. We now have the freedom to believe, think and say what we want. However, don’t you think there are some things that should be left unsaid? This is where the question about media censorship comes in; it is when things that are allowed to…