False advertising

I am Zipo Mangaliso, a recent BA Hons Journalism graduate from Staffordshire University applying for the Media and Communication intern role at Kick It Out. As a passionate football follower from a young age I have been aware of the work of Kick It Out and the importance of promoting equality in football. I am an individual who truly knows the impact sport; in particularly football can play in removing discrimination and prejudice in society. I come from South Africa a country deep-rooted in…

promotion, and product. Marketing communication also means the strategy which is used by a company to reach their target market through various modes of communication. Marketing communication is done by the individuals or companies who are into advertising, sponsorship, public relations, branding, brand language,promotion, publicity, sales, direct marketing, graphic design, marketing, packaging sales promotion and online marketing. They are also called as…

In 1948, Harold D Lasswell first proposed the uses and gratifications theory. Unlike many other popular theories such as cultivation theories and media system dependency theory, the Uses and Gratifications theory proposed an active audience with the power to choose specific media to satisfy specific predetermined needs. It explains the reasons why people use particular media and media researchers are more focus on what the viewer does with media rather than what the media does to the viewer. The…

SUMMARY PART Topic In the text, the authors are discussing the topics consumerism and sustainability throughout the text. We can notice easily that the word “consume” and its variations such as “consumerism” are used many times in the text. Main Idea The authors emphasize the main idea by writing “Less is more” many times the text. Then they support their ideas with many supporting details such as with quotations and scientists’ research. Style The text discusses the consumerism and how…

Layla Morris Business portfolio Facebook task. 1. Summary of the storyline. The social network movie is about a young man who is attending Harvard and starts a social media revolution when he creates a website called Facebook. This young man, Mark Zuckerberg, was highly intelligent and managed to hack his way through the Harvard’s systems. He does this when he is angry and upset about his recent breakup and creates a page (Facemash.com) where he rates girls on their looks. He then…

The article from Forbes entitled, “Gucci is Going Gangbusters Online, Leaving Louis Vuitton in the Dust,” by Pamela Danziger discusses how Gucci was one of the most successful online retailers in 2017. At the beginning of 2017, Gucci’s web traffic more than doubled, and by the end of 2017, Gucci’s web traffic had well surpassed Louis Vuitton’s, who is their closest competitor online. Danziger interviews SimilarWeb’s (a digital marketing intelligence company) Liron Hakim-Bobrov, who explains how…

Topic sentence - Being vulnerable to bribery is also one of the toughest challenges of any journalist. Support sentences - Journalists have big impact to people’s points of view. - Many individuals, organizations use money, fortunes to “buy” journalists. - A lot of journalists end up being imprisoned for bribery. - Example: In 2015, Anthony France, a journalist at the Sun, one of Britain’s best-selling newspapers, was convicted of bribing public officials for stories and he received 18-month…

The Century of the Self- Part 1 is about how individuals who come into power try to control different crowds with the use of manipulation. In particular, it goes into detail about how Sigmund Freud and Edward Bernays were able to use their ideas to change the way in which society thought about themselves. With the use of their ideology they were able to change the way the world viewed the conscious mind. Frauds ideas showed that by satisfying people’s inner selfish desire, it made them think…

Brand equity is usually defined as the marketing effects or outcomes that accrue to a product given its brand name compared with those that would accrue if the same product does not have the brand name. Brands with high levels of equity are associated with outstanding performance including sustained price premiums, inelastic price sensitivity, high market shares, successful expansion into new categories, competitive cost structures and high profitability. Brand Value Creation: to explain the…

Sprite’s “Obey Your Thirst” advertisement brings hope to the table for kids who want more with their life or even a better outlook on life. Each can is branded with inspirational quotes by one of their favorite musicals artist. This company chose to join the hope side of hip hop in order to help spread a positive vibes to their audience. The primary color green is supposed to bring a feeling of harmony and calm people down. With the number of harmful things that happened back then because of…