Fairtrade certification

customers through quality and great experiences. To this day there is only one competitor in the Mexican market, but it is not organic certified and does not have our added values, mainly the Fair Trade we plan to achieve in order to promote sustainable livelihoods within the indigenous communities from Oaxaca, México. According to the SWOT analysis, there are some weaknesses and strengths not only because of the brand new product and its introduction to the market, but also because of the several factors affecting the micro and macro environment. Nevertheless, the strengths and the opportunities represent very high possibilities to overcome such difficulties. The main advantages that the presented product has, are the quality, the Certifications (Organic, Fair Trade) and the promise of a great experience, not only gourmet but educational. The costs revealed a big feasibility because of the relative low initial investment, the attractive return and profits and the possible future outcomes. Therefore even as a gourmet product with high prices, we can achieve desirable gains within the first year. After elaborating this report and analyzing the several factors affecting the marketing for the Home Gardening Kit, we concluded that it is a very feasible and attractive product which can successfully enter the Mexican market and achieve the objectives and goals proposed here. 2. New Product 2.1. Idea Development The name of the company, Layú means soil in Zapoteco, a very…

BRIEF INTRODUCTION Kroger does very well at providing superior shopping experiences for its customers. It has friendly staffs, quality products and superior services. Of course, it still has some deficiencies, and there are also have some other stores have competitive advantages compare with it. Meijer Lake Lansing is the biggest competitor of Kroger East Lansing. And we are interested in how these two stores following the new rules of retailing; and also concern about how Kroger should do in…

According to Chenglin Liu, co-director of the LL.M. programs at St. Mary’s University School of Law and for 8 years has taught Law and Economics, Torts, European Union Law, and Chinese Law, in his article Is "Usda Organic" A Seal Of Deceit?: The Pitfalls Of USDA Certified Organic, he proves how the certification process for USDA organic is non trustworthy and it misleads the consumer. In 2008, a news report discovered that not only were companies that were claiming to be selling “locally grown”…

Advertisement companies and marketing firms have the most demand nowadays, because everywhere you look you can see some form of advertisement. It is far from surprising to spot an abundant of brand name and logos in all places all targeted to different individuals for a variety of reasons. Although one many not notice that all ads are not the same, some created for specific audiences while others are for more general purposes. Particular advertisements are even intended to invoke certain…

the increase of the demand for organic products despite high prices. Another perception on organic food is low-calorie food for people who are on diet. Other possible influencers are organic foods are produced without chemicals, GMO free, with no added artificial flavour, preservatives, etc. These reasons are important for protection from diseases, increasing life quality and taking higher nutrients. On the other hand, health, concept of well-being and environment are quite mainstream values in…

Independence in Dusit Zoo Bangkok 1. You investigate and explain : a. How plants depends on abiotic components Plants as biotic compound of nature normally produced in green plants to gain food for all animal livings in order to make an ecosystem become stable. And the leaves and other green parts of plants keep chlorophyll to support in synthesizing food and out an oxygen through photosynthesis which it needs sunlight to support with water as well. Moreover, it absorbed from the soil and…

Problem Statement In the All Best Foods Inc. case, they are looking to expand their product line by adding organic frozen vegetables. The problem is that the company does not have enough local resources to implement their new product line. The idea is to get local farmers to switch to organic farming or work with experts to train people to grow organic produce. All Best Foods Inc. needs to research all of the local farms, the availability of organic produce, expert organic farmers, and methods…

Over twenty five percent of Americans buy and consume organic products. Many people are not aware of how much food that is consumed is organic. There are many people that eat organic food because they believe it is better for them. Others eat it to keep our organic farmers in business. There are other people that eat it because they think that it will keep them in shape and looking good. Since people now days are all about being healthy, organic foods would be the right choice. Since people now…

1. FORWARD NIRVANA BOX is dedicated a team of entrepreneurs, investors, nutritionist, analyst and farmers dedicated to creating a better world to live in by providing a service that enables you to taste food from across the globe at the touch of a button. It’s a health & lifestyle company with an unique concept of subscription box model selling varieties of boxes containing organic, imported and exotic fresh produce & groceries from across the world. In future, it won’t limit itself to only…

This report aims to analyse and compare the Ansoff's product-Market and Porter's generic strategy in business in order to help how the organic vegan fruit juice can gain a sustainable business advantage over the competitors in the UK Market. To begin with, the author will identify what a marketing plan is, and what demographics are. Following on, the author will give some examples of demographics, characteristics and consumption traits. Then it goes to the examples of marketing plan, what is…