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    Case Study: Zulily

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    Zulily is an e-commence website that provides its consumers flash sales every day. In mid-2009, Vadon and Cavens chose “Zulily” to be the company’s name. After that, “Zulily went live on January 27, 2010 with an initial focus on children’s apparel (Gayomali, 2015)”. Several months later, Zulily decided to expend their merchandise category. The company added women’s products on sale in December 2010. In 2013, Zulily wen to public and its market cap increased up to $7 billion in 2014. Target…

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    Social networking has become a major factor in people’s everyday lives. With the fast advancement of technology in our society today, numerous aspects of human existence are available through online social networking. The trend is extremely common to students in tertiary institutions. OSN has become an integral part of communicative activities students indulge in. But the use of social networking at university level remains a contentious issue; the crucial points that need to be addressed are…

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    "How Social Media Is a Toxic Mirror" by Rachel Simmons has a title that speaks for itself by using logos to compare the toxicity of Social Media on the lives of teens today. Simmons educates us on the obscurity between social media and concerns regarding body confidence. She begins with using ethos by mentioning that she is an educator to build the credibility that has experience working with teens. I will be critiquing "How Social Media Is a Toxic Mirror" by Rachel Simmons by stating her main…

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    "Freedom Writers" Social Theory Analysis Even though many people aren't really aware of the existence of the social theories, they are a big part of our lives. Until we studied them, I didn't know about this, and now that I have a better knowledge about them I can easily apply them to my everyday life and what surrounds me. The movie Freedom Writers is a movie that contains ALL the social theories, and they are really easy to spot. In this essay I shall walk you though some of the things I…

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    Yahoo Case Study

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    Yahoo is the second global trademark in the field of the Internet, which compete with many companies such as: Google and Microsoft. Yahoo earns its profits by providing marketing and advertising services over the Internet. But like other companies, they may face problems and difficulties in their work, such as economic and environmental changes, as well as competitors. Here are some of the problems Yahoo has faced in this case study. Issues that management needs to address: Yahoo faced an…

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    Giantnerd Case Study

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    As of 2016, 90% of young adults as well as two-thirds (65%) of adults are using social networking sites and more specifically, over 30% of the population get their news updates from sources like Facebook and Twitter (PewResearchCenter). First came AOL chat rooms, then Myspace, and now sources like Facebook, Twitter, and LinkedIn are shaping the way people communicate and are providing a promotional and marketing platform. In areas like business marketing, CEO’s are pushing for employees to make…

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    Facebook Swot Analysis

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    for people using social media throughout their daily lives is increasing progressively more, therefore making it very important that firms, whether large and small, that they use social media sites such as Facebook and Twitter to their advantage. Due to the huge amount of users now on Facebook (now currently over 1 billion daily active users), the site provides any firm with the perfect opportunity to expand,…

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    downloaded or a new account is opened, it is asked that you enter a small amount of personal information, (location, age, city, etc.). However, this should not be an excuse for a young adult to create an online profile when many websites, such as Facebook, Instagram, and Twitter offer privacy settings. This allows anyone to select the information they would like to be seen or what they would like to be hidden, from friends or even strangers. Putting all the blame on social media is a…

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    Introduction Sears is using innovative techniques to target teens and tweens in hops that they influence their parents to make the purchase. Sears is becoming apart of teens and tweens life’s in an effort to successfully obtain this market and become a cool brand. Previous Store Image Prior to the existing campaign Sears did not focus on teens or tweens. Sears previously focused on being the one place that customers could purchase everything. There old advertising campaign was, ‘for…

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    Facebook users experience various types of people; However, I do not go on Facebook that often, but when I do it is to check out all the so-called dramatic lives of some of my most treasured Facebook friends. If it were not for them, I would probably never log on, but I just cannot miss the seemingly insignificant things they get themselves into a rage about. The dramatic relationship troubles, the cries for attention, or the scrolling through the many years on my timeline. It is all nonsense…

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