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    explore whether ‘Apple’ should establish a presence on social networking, especially on Facebook, to build stronger relationships with its customers. • Why is this research important? For Apple, Facebook is a chance to promote their company and products to a wider and denser audience. Also, to build a stronger relationship with its customers that it may not have had in the past. Therefore, the reasons for using Facebook should be researched and analysed. • Why did you decide to do this study?…

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    Snapchat was developed in the spirit of connecting with people you like and having fun. Today, it has approximately 100 million daily active users. Aside from the statistics, which can speak for the growth and engagement on the platform, there are some benefits to having a digital marketing strategy on Snapchat for a brand. Companies can run campaigns showing its followers - things that they normally will not see on other social networks. Snapchat marketing is personalized and can add a human…

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    Forgetting” by Nicholas Carr and “Is Facebook Making Us Lonely?” by Stephen Marche tell stories of how technology can be great but there are some under lying aspects which can make it detrimental. Carr writes about how technology can cause some catastrophic events if it malfunctions and our reliance on it has made us observers instead of participants which is causing a decline in our ability to perform tasks. Marche talks about the benefits and drawbacks of using Facebook. He suggests that…

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    touch with their friends and family. Teenagers who are addicted to the internet are more likely to have depression and drug addiction. Moreover, teenagers find that Facebook is fun and they spend a long time using it. According to Bolluyt, J. (2015), “The estimate numbers of teens who use only one social networking sites such as Facebook is 66%.” This shows how teenagers are obsessed with communicating with their friends through the internet. It’s became more convenient or them to use the…

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    Facebook, a popular free social networking website that allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family, and colleagues, is accessed worldwide.(Rouse and Ashly) Controversy has followed this social media for the past years. Crucial situations have tailgated Facebook resulting in outrageous scandals. A diversity of people have been affected emotionally and physically. Online websites in total are dangerous and can be very…

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    grown to mean many things but to me social media is not my life, it is a way of communication, and a new way to hear the news. To begin, I don’t have many means of social media. I have an Instagram to see pictures of my family and of nature. I have a Facebook because of my sorority. I have a Snapchat because of my high school friends. My uses for social media are very different then most people my age. If I didn’t have…

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    inaccurate rude social media post about each and every race just for laughs. It 's extremely disrespectful. Although these stereotypes are joked upon they aren 't very funny towards the races they offend. Last but not least, Facebook and Twitter. In today 's common households Facebook is for the older crowd and twitter is for the younger crowd. Although, many celebrities and other famous people use both to connect with their fans…

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    studies that involved students across different levels of learning (middle school, high school and university) revealed that the participating students were distracted by media such as Facebook within six minutes of initiating study sessions (Rosen, Mark Carrier, L., & Cheever, 2013). Moreover, daily texting and Facebook use were identified as predictive of off-task behaviors during studies. The researchers noted that all media related technologies that are responsible for distracting students…

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    When one thinks of social media, Facebook, Twitter, Instagram, and Snapchat usually come to mind. But even virtual social worlds like The Sims and Call of Duty are classified as social media. Using a straightforward definition makes it easy for the reader to quickly understand the concept of social media. Marketing managers use social media to reach potential customers. They have to choose the right one for their objectives.…

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    “Golden Shield” (Denyer, 2016). Denyer states that the “Golden Shield is a giant mechanism of censorship and surveillance that blocks tens of thousands of websites deemed inimical to the Communist Party’s narrative and control,” (2016) including Facebook, YouTube, Twitter and even…

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