Evergreen International

With the great opportunities to affect the long last socioeconomic, political and cultural reform has make the Philippines stands on the acme of the new era of prosperity. Philippines require a dynamic local consumer market and attract foreign investment by investors outside of the country in key growth industries. Strategic location of Philippines which flanked by the Pacific Ocean and the South China Sea makes it a critical point to some 500 million people in the ASEAN market. Therefore,…

First it would be interesting to have a look to the industry structure of Banyan Tree Group. The Group is composed of hotel and resort situated in 14 countries and on 3 continents. To be more precise, the Group is running 37 hotels and resorts, 68 spas, 81 galleries and 3 golf course, but they are also making some education with their academy, the Banyan Tree Spa Academy, situated in Thailand, in Bintan and Lijiang. The Banyan Tree Group is providing a specific kind of service which is based on…

JURONG International Holdings is synonymous with Singapore’s industrialisation efforts. The company was established in the 60’s and it has adapted to changing market conditions and needs of challenging environments. They are able to provide excellent service close to customers all over the world as they also have branch offices in China, India and the Middle East. They help customers scheme their dream of urbanization, the construction of the economic zone, life science facilities, marine and…

A multinational corporation is a firm that is controlled and produces good in services in countries other than its home country. It has a high efficiency and is very productive on a whole. It is spread around the world, and it usually opens branches in countries where resources are accessible and cheap. Generally, the headquarters are in the home country, and the headquarters has full ownership and control over company. Advantages of MNC’s include level of investment increases, more income and…

Today English is no more territorially and culturally bound. It is internationalized. It cannot be treated as a foreign language .It’s prominence is attributed to its dynamic and borrowing nature. It is used both as a link language and an official language. It is simplified according to the needs of people. English infuses confidence and confers status and prestige on an individual. It promotes a sense of oneness and togetherness. IT sector is playing a vital role all over the world. The…

Sector: Overseas Filipino Workers (OFW) Slogan: MODERN DAY HEROES CHANGING MINDSETS: BE FINANCIALLY LITERATE Slogan Explanation: Overseas Filipino Workers (OFWs) are claimed to be the country’s modern day heroes because of their contribution to the economy, they provide strong remittance inflows in the Philippines’ ailing economy. The number of OFWs who worked abroad at anytime during the period April to September 2015 was estimated at 2.4 million and the total remittance sent by OFWs was…

Pak-China Economic Corridor: Geo- Strategic Importance of Pakistan The geographical significance of a country plays a pivotal role in the world politics for that country. It marks that how critically beneficial or non-beneficial is the country to the other countries in social, economic and political respects. Pakistan is located at a very strategically important place on the globe. It is located at the juncture of energy proficient to energy deficient countries. On…

Trade agreements have allowed cross border activities of various businesses. Within the European Union, there are trade agreements. These trade agreements have allowed companies from various countries to expand to other countries without barriers. However, there are still challenges facing companies that are expanding into new markets. This is the same for Brunt Hotel PLC, which has owned hotels only in the UK and is now stepping up to expand into the French Market. How is Brunt Hotel going to…

Premier Inn Premier Inn is a British budget hotel chain and the UK's biggest hotel brand, with over 50,000 rooms and 700 hotels. LSE-listed Whitbread founded the chain in the "Travel Inn" brand name in 1987 to race with Travelodges (which were at the time owned by Forte). Travel Inn was amalgamated with Premier Lodge to create the present business, purely owned by Whitbread. The auxiliary today accounts for 70% of Whitbread's earnings. Premier Inn manages hotels at a range of locations which…

Abstract Tourism is an international activity that includes a combination of economic, political, social and environmental factors with more and more complex consequences. The touristic development creates economic benefits and costs from country to country and from region to region. This is mainly attributed to at the different economic structures of the countries or regions of touristic destinations and by their geographical position. The Historic and cultural objects play an important role in…