Ethical Consumer

being controlled. When the FTC were working on new guideline for blogger reviews on products. They never considered all consumer that be on the web page blogging about product they have try and work. They have a right to their own opinion about any product they use. Nevertheless, FTC never had ideas how this would affect the consumer as a whole.…

Native advertising came about a few years ago as a way for advertisers to get around ad blocking software that is used my many people. With the increase use of services that block ads advertisers came up with a form of advertisement that is forced on consumers. Native ads are so interworked with the design and functionality of the page. (Dictionary.com) If you want to view the page it is often a requirement for a person to turn off the ad blocker software to be able to view the page. Pros-…

corporations have a role in society to be ethical and consumer aware of their actions and impact on the wider world. ‘Business Ethics’ can be defined as the critical, structured examination of how people and institutions should behave in the world of commerce’ (Macdonald, 2010). Pressure on organisations in recent years to be ethical and consumer aware has affected their overall constitutions, forcing them to include how they are going to deal with ethical problems such as environmental and…

Case Study: Who's Tricking Whom? Main Ethical Issue Gladwell (2005) introduces the concept of sensation transference in his book Blink, The Power of Thinking Without Thinking. Sensation transference is something that occurs when customers transfer their feelings about a product’s packaging onto the product itself (Rae & Wong, 2004). Sensation transference is largely an unconscious act, we cannot help it, even when we are aware of it. “Our minds perceive fancier packaging contains a more quality…

The world of business is full of men and women offering products and services to both the companies they work for and the individual consumers. Every aspect of this fast moving world is both aided and held accountable by the laws that govern it. Laws not only protect the consumers and employees from being wronged, but can also protect companies from being wronged by competitors, employees, and customers. Practically every area of business is somehow impacted by laws and regulations. These laws…

area of immense potential. The application allows consumers with potential needs to connect with suppliers willing to…

the Federal Trade Commission Act. The mission it possesses is the promotion of consumer protection and eliminate the antibusiness practices, such as a monopoly. Under the Act, they are to prevent unfair methods of competition. They also help seek monetary redress and other relief for conduct to consumers and international government agencies. The settlement had resolved a lawsuit that MIC violated the Telephone Consumer Protection Act by making all automated calls to cellphones and calling…

A consumer centric approach is according to Computer Centric Solutions LLC is “the key to successful marketing initiatives and generating organic top line growth” as the consumer is brought into focus through different areas such as targeting research, brand strategy development, communications optimisation, innovation as Peter Drucker says “The aim of Marketing is to know and understand the consumer so well that the product sells itself”.1 The external factors relating to such an approach are…

Consumerism?” discusses how consumerism effects society and the environment. Naomi Klein explains how corporations take advantage of and manipulate their consumers. Klein also goes into detail on how…

The Australian Consumer Law (ACL) is Australia’s national consumer law, replacing previous consumer protection laws in the Commonwealth, states and territories. The ACL applies at the Commonwealth level and in each state and territory. Under the ACL, there are nine consumer guarantees that apply to new and used motor vehicles sold to a consumer: 1. Suppliers and manufacturers guarantee that motor vehicles are of acceptable quality 2. A supplier guarantees that motor vehicles will be…