Estée Lauder Companies

IV) Marketing Strategy Estee Lauder Company will adopt the 5Ps strategic marketing for the new product line “Zero Oil” and with its slogan called “purity promises”. Since “Zero Oil” is an acne treatment skin care product, the main targeted consumers will be young adults and Millennial. This group will be more likely to spend disposal income in skin care products. Thus, it is one of the advantage for this product line since this targeted segment is the group that are more likely to spend money. a. Product Since “Zero Oil” is a new product line from Estee Lauder Company, the company will launch a strategic plan for its product strategy where the company will focus on a specific segment in he market. The target market is mostly Millennia and young adults where aged from 18 to 30. This segment of the population has more acne and break out issues than other age groups. Therefore, the company will develop a suitable anti acne product based on this group. This product going to be user friendly with easy instructions since most of the millennia are busy in their daily work. “Zero Oil” will provide an effective and easy anti acne treatment that will only take 5 minutes of your time to bring a flawless skin. As awareness takes hold and the demand increases, “Zero Oil” will…

Lime Crime is a very innovative cosmetic company that was started back in 2008. The glamorous founder of the company is Doe Deere. She quickly changed the way that people regard makeup. Most companies insist that makeup is merely a tool to cover up imperfections and look better. However, her idea was that makeup is a form of creative expression and a way to demonstrate an individual's unique personality. Her first edition consisted of her Unicorn line of lipsticks. The bold and vibrant colors in…

Morphe, The Real Blend As a makeup artist whether you are a professional or not, you always strive to have the best makeup palettes with qualities such as high pigmentation, very good blendability, and lots of color choices to choose from. Morphe Cosmetics has been around for many years now and they really pride themselves on having really dependable products for people to use and they specialize in makeup brushes and eyeshadows. I highly recommend the Morphe Cosmetics makeup palettes. Morphe…

understanding of how ethical issues can impact an IT company. With have a better understanding of what an ethical issue is and the problems they can present in the IT field I believe I will have more courage to stand up and speak out about and issues that I find that could be considered unethical. My newly acquired understanding will also help me not break my own ethical code or that of an IT professional. How might what you have learned in this course influence your…

1900’s as a company motivated to produce washers with a wringer attachment. The innovation soon caught the attention of identical industries, driving the company to borrow funds to expand and increase production. However, in the midst of the Great Depression, the company was faced with inadequate sales to pay back the money borrowed from Sears. Although with a workable agreement and a stock exchange, the loan was forgiven. Soon, both companies expanded the Kenmore line of washers in to…

CSR is corporate social responsibility. By the abbreviation, CSR means corporation becomes responsible towards society. The actual definition of CSR is not yet clear. But according to E U Commission [(2002) 347final:5] “CSR is a concept where by companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”. CSR is based on the concept of do “good business” for a good society- today and for the next…

Responsibility). However, there are still companies who are against CSR due to several reasons. This essay will discuss about CSR as one of major management concept. In particular, it will consider the true meaning of CSR, the importance of CSR, the boons and banes of using CSR and the impact of CSR. To begin with one of the main topics in this essay is the definition of CSR. CSR, Corporate Social Responsibility,…

The analysis of organization culture in Lincoln Electric Company based on Harvard case study by Arthur Sharplin. Lincoln Electric Company founded in 1895 by Lincoln brothers John C. and James F. has managed to run successfully for 120 years and become the wold 's largest manufacturer of welding equipment. While the world was in economic turmoil during the Second World War the company has managed to grow its sales and productivity to an extensive amount and its growth is continuing up to…

Vanity Fair Corporations first started out as the Reading Glove and Mitten Company in Pennsylvania back in 1899. In the year 1914, the company had expanded into lingerie and finally in 1917 the company had officially changed its name to Vanity Fair. For the most part, the company had specialized in the production and selling of jeans. However, they widened their horizon and became affiliated with over 30 brands. The company now sells jeanswear, contemporary brands, outdoor and action sports,…

Most Companies Don’t know Where The Customers are! Social media is an important and very powerful marketing tool t drive targeted traffic to our site or blog, nowadays. With a high rate of competition for engaging traffic, it 's really essential to understand the role that social media channels plays in helping develop your site 's profile. More over 2,000 organizations were scrutinize. Many business analytic provide feedback after deep analysis and evaluation and offer feedback to do best…