Espresso

Real Fruit Bubble Tea is a franchise that originated in Toronto, Ontario in 2002. They established their first location within Pacific Mall, which is the largest Asian supermarket on the border of Toronto. Although there were many bubble tea competitors within the vicinity, they were able to differentiate themselves by mastering the craft of using real fruit in their drinks. To this day, that is the primary feature that distinguishes them from competitors, such as ChaTime and Ten Ren’s. Real…

NG HSIU PING 237801 A case study related to customers’ evaluations about the effect of price promotion in coffee chain stores Promotional pricing can be defined as the sales promotion strategy which consists reducing the price of a goods or services in order to attract more customers, retain old customers and maximize the sales volume or revenue in food and beverage industry (mbaskool). (Raghubir and Corfman,1999) mentioned price promotion are mutual strategy and it used to reduce the price…

Introduction The mission statement of Starbucks is “to inspire and nurture the human spirit by one person, one cup and one neighbourhood at a time” (Starbucks.com). It is an American Company which is located in Seattle, Washington. It was opened in March 1971 by three partners namely Jerry Baldwin, Zev Siegl, and Gordon Bowker. It has grown its business rapidly. The company witnessed huge losses during 1980s. However, it started regaining its profit in 1990s. The store changed its image and…

For Café LUX* to establish a branch in New Norcia, various internal and external factors need to be considered so as to import its coffee and pastries there. It is primordial to study the environment of the country in order to assure that opening a branch there will not result in loss of money and time. In this type of situation, the PESTEL analysis facilitates the decision-making process to whether this business can be implemented in New Norcia or not. PESTEL stands for ‘‘Political, Economical,…

However, the main competition in the UK market appears to be from a company called Masons Beans. They, like the Cool Beans Company, specialise in gourmet beans. Initially they were called Proper Beans, but have since rebranded. Masons Beans are available to buy in Fortum and Mason and the unit price is set at the level of £3.95 per 330g pot. While the Masons Beans products were only launched one year ago, it has already had great success and publicity. The product has been shortlisted as the…

INTRODUCTION Our group was chosen Beryl’s Chocolate and Confectionary as our company visit to accomplish our assignment. We visited that company on 17 October 2014 at Friday. We chosen Beryl’s because we want to know the process to make chocolate and what factors that company was sustainable. Beryl’s Chocolate and Confectionary Sdn Bhd (Beryl’s) was established in 1995. The first placement of Beryl’s Chocolate is in Desa Serdang, Selangor. At the first, Beryl’s Chocolate only introduces three…

Our marketing campaign for Sunsweet Prune Juice includes heavy marketing on the different forms of social media as well as promotions and charity events. Our objective is to market the prune juice to the target market of 13-21 through the promotion of the health benefits and all the different things that can be done with prunes and prune juice. We have several opportunities to succeed in this target market because of influx of interest in healthy living, and cooking healthier meals in this…

The James Beard Award-winning chef, Mindy Segal, who is also behind Bucktown's Hot Chocolate restaurant will be launching a cannabis- infused desert in Illinois. One of Chicago's renowned chefs is partnering with cannabis cultivator Cresco Labs to create a line of marijuana-infused sweet treats. Some of the pastries include infused granola bites, chocolate brittle bars, infused hot chocolate drinks, cookie mix and do-it yourself cakes. Charles Bachtell, the founder of Cresco, Illinois' largest…

1.3. Result from Interviews In this stage, the primary data has been concerned, which was accessed by interviewing 5 industry experts on different positions in the coffee industry at Taiwan and are aware of the trends and changes in consumers’ behaviors in the industry as provided in the methodology. He results obtained for these semi-structured are provided below through making use of thematic analysis strategy. The three themes made for this purpose include, specialty coffee and its trends in…

The location I chose to study was the Starbucks at Cuny York College 94-20 Guy R Brewer Blvd., Jamaica, NY 11451; Starbucks is conveniently located on the 2nd floor of the academic core building where students, faculty and staff would get their morning or afternoon coffee along with a pastry of their choice. I chose this location because it was convenient for me to sit and observe since I take classes at Cuny York College. I have visited Starbucks 4 times, which were September 5 through to the…