Espresso

Livio Bisterzo set out with his team to create a snack that not only was extremely healthy but also one that was great on taste. What they came up with was Hippeas, an organic chickpea puff that is vegan, gluten-free and kosher. They are also only 100 calories for each pack, with three grams of protein as well as a good source of fiber. Bisterzo has gone through thousands of different customer comments that say they are completely pleased with their new to-go snack. Bisterzo has been working in…

The coffee craze is the United States is growing rapidly and getting out of hand. Many people are paying for overpriced beverages made with suspicious ingredients. In Dave Barry’s newspaper column, “Decaf Poopacino”, he explains that “the specialty coffee craze has gone too far.” He supports his claim by using an anecdote from his own life along with informal comedic diction to relate to the reader and make is point more clear. His humorous tone allows him to entertain the reader and it allows…

Starbucks Coffee facing competitors as other brands but as they are able to provide unique taste to their customer where the satisfaction levels of customer are high with Starbucks. ➢ Large number of companies. ➢ Low switching cost. ➢ Variety of partnerships. The company is facing a large number of competitors which different size, specialties and strategies For example Starbucks faces the competitive force of McDonald’s, Costa coffee, Burger King, Café Nero, M c cafe and Dunkin Donuts, as…

Smokey Row When I arrived to 1910 Cottage Grove Ave in Des Moines I saw the coffee shop I was looking for. When I pulled into Smokey Row, I was able to park in the last open spot in the parking lot. I was looking at a brick building; there was a giant light up sign shaped like an arrow facing down that said “Smokey Row Coffee”. This was my first time going to Smokey Row; from the outside it seemed run-down and small. I had heard great things about the place, but from the outside appearance, it…

Founded by Chip Wilson, Lululemon Athletica Inc (LULU) Inc is a yoga-inspired athletic apparel company established in 1998. Based out of Vancouver, Canada, the company manufactures apparel for yoga, running and other physical training purpose (Lululemon Athletica Inc, n.d). The company’s major productions are performance shirts, yoga pants, yoga mats and shorts. With 354 stores globally, LULU is one of the top apparel stores competing alongside its competitors who includes Athleta, Nike and…

Spilling the Beans on the Coffee Supply Chain. Coffee has been a popular drink for centuries, yet supply chain challenges fragmented production, commodity market instability, climate change continue to brew. The native origin of coffee is thought to have been Ethiopia. The earliest substantiated evidence of either coffee drinking or knowledge of the coffee tree is from the 15th century, in the Sufi monasteries of Yemen. The first ever Arabica coffee bean plant was discovered in Ethiopia, which…

1. The collections of data by many organizations are still playing catch-up and trying to close our Big Data skills gap (Bernard, 2017). According to the case study, Green Mountain Coffee in Waterbury, Vermont analyzes structured and unstructured audio and text data to learn more about customer behavior and buying patterns (Laudon, 2015). When customers called into the contact center the company is collecting the data from people feedback. This data collected provide how many people are asking…

Variables that can shift market supply are: Input costs such as labor and other things that are used in the production of a good or service (Hubbard and O’Brien 2015). Keurig Green Mountain has input costs of labor, K-Cup production, brewer manufacturing and purchasing coffee beans from independent coffee growers. Number of firms in the market – more firms in the market will result in more product available at a given price (Hubbard and O’Brien 2015). Keurig Green Mountain has a large…

Café Aroma I was able to save $100,000 and finally, I will be able to open my dream business. A coffee shop that I will call, Cafe Aroma. My best friend Myrna and I have always talked about opening a coffee shop together. Myrna did not have the money saved up, but she just won $100,000 in the California lottery. When we went to celebrate her winnings, she asked me if she can partner up and open the coffee shop with me. I personally have enough money to open the coffee shop on my own. Even…

For Sarah’s Morning Coffee By Parker Carnes, Store Manager November 1, 2017 Introduction Sarah’s Morning Coffee (SMC) is a start-up coffee and baked goods retail store in South Carolina. The owner will finance a ten-year loan. SMC wants to get the interest of a repeat customers with a large variety of coffee and baked goods. The company plans to dominate the market area with industry experience and weak competition in the region. SMC’s goal is to offer products at competitive pricing that…