Espresso

Introduction Trung Nguyen Coffee, introduced to the market in 1996. In today, Trung Nguyen Coffee has become the household name in Vietnam. Not only the leading coffee brand in Vietnam coffee industry, Trung Nguyen Coffee also expanded in many other countries in Asia Pacific as well as Western coffee markets. 1 what are the roles and benefits of branding for sellers and buyers in the coffee market? Roles of branding Brand is a logo or a name, sometimes can be a tagline that used by the…

1. Business idea 1.1 Idea generation “Churrology” is a café, established to sell its renowned churros ice-cream sandwich and a wide variety of specialty coffee with 3D latte art. These days, most of people indulge themselves in decadent desserts or a cup of coffee at nearby cafés. This shows that there is a growing interest in comforting and lingering beverages. The idea of making churros ice-cream sandwich came across when I see how well these Spanish doughnuts, which is more famous as…

A) List of Markets that satisfy our success criteria Finland Germany Austria USA Sweden B) Decision We have decided to concentrate our research on Germany and Finland which present the greatest potential . 1.Germany a ) Social factors:- Increased consumer interest in premium coffee such as Nepresso, which is an easy preparation and has a premium taste . Caffè Vergnano is clearly selling in this path which is a great point for the brand . b) Competitive Landscape :- The competitive…

Introduction This supply chain case study is focusing on the Bitumen Cocoa organisation in Zaria Nigeria. In the past decades, numbers of products offered to the market have generally exploded. The cocoa product lifetime has decreased hugely. The combination of these two trends leads to increased inaccuracy of the demand uncertainty resulting the increase in inventory levels. However, the disadvantages of holding inventory have been increasingly recognised with the regard to impact this may…

Regarding British traditions surrounding drinks and beverages, the two major concepts covering said traditions are British afternoon tea culture and British pub culture. Both are centered around British drinks and beverages, but exceed just the physical evidence of British culture and help define the ups-and-downs and overall shape of British trends and preferences in the scope of an entire society. A tradition widely believed to be started by Anna, the 7th Duchess of Bedford, afternoon tea, or…

Wayne's Coffee is a worldwide network of Swedish cafes, founded in Stockholm in 1994. (Wayne´s Coffee, 2017) Initially cafes were located in the Scandinavian countries, but later established in other countries. Wayne’s Coffee in Thailand was established with the idea of carrying the Wayne’s Coffee experience to Thailand customer. The corporate purpose of Wayne’s Coffee is to become the most identifiable and appreciated coffee brand in the world. Wayne’s Coffee plans further expansion of retail…

On a cloudy afternoon, in a crowded Starbucks, Elizabeth Conner walks in and ordered a peppermint mocha with coconut milk, her favorite drink. It also happens to be my favorite drink as well. After ordering our drinks we finally sat down at a table. Elizabeth is one of my smartest friends, not just book smart but she has been all around the world and learned so many things from those experiences. I took a minute to get all my notes out and my phone ready to record and Elizabeth says, "Are you…

CACAO The Social Consequences of Cacao Trading on West Africa in the 21st Century INTRODUCTION Since the last century, West African countries (Cote d'Ivoire/Ivory Coast, Ghana, Nigeria, Sierra Leone, Cameroon, plus others.) have seen an increment of what is nowadays one of their major exports: Cacao, bean-like seeds used in the production of cocoa, cocoa butter, and chocolate (Oxford Dictionary, 2015). This helped them become the largest cacao producer in the world today, harvesting a…

Tea Time - https://www.instagram.com/p/BIGMybEDk_z/?taken-by=kendalljenner&hl=en When Kendall Jenner posted this photo to Instagram, she captioned it “tea time”. So what does tea time consist of when you’re a world famous lingerie model, reality television star, and general celebrity? Well, rather than scones and crumpets and the other delightful baked goods commonly associated with it, tea time for Kendall Jenner seems to be a lone bottle of water. While the thought of a single bottle of…

As you walk down the street right across from Mississippi College you will eventually get to a bright yellow building this building is located on 101 W Main St. At first glance, you would believe it was a house, because it is right in the center of a neighborhood. It is also surrounded by a church and some apartments, but as you get closer you see a huge black sign that spells out Cups in big white letters. And as you turn, you see a medium sized Open sign hanging from the window flashing…