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    Dubai is successful in the aircraft industry because of its clear goals and brilliant implementation. It is proved that the tourism industry has a great stimulation for aviation. In 2013, there were around 10 million non-UAE visitors came to Dubai, they totally spent about $13 billion (Oxford Economics, 2014). The success of Dubai due to investment of government and individual on superior quality’s aviation and equipment to support the flow of tourist. Furthermore, Dubai has outstanding…

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    Jetblue Case

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    AZ to MD JFK to NY CA to FL JetBlue $ - $188 $842 Southwest $456 $ - $898 Delta $846 $272 $1,626 American $403 $374 $721 1. Based on the research it appears JetBlue has lower prices compared to its competitors. JetBlue did not have available flights from Phoenix to Baltimore on October 25th. JetBlue’s base is JFK in New York. When JetBlue was able to lock in JFK as their base they…

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    between fuel prices and airline stock prices has been demonstrated. Moreover, the rising fuel prices have led to increase in the air fares. 4. Declining yields: LCCs and other entrants together now command a market share of around 46%. Legacy carriers are being forced to match LCC fares, during a time of escalating costs. Increasing growth prospects have attracted & are likely to attract more players, which will lead to more competition. All this has resulted in lower returns for all…

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    entirely due to the recessionary economy. Growth and expansion are new initiatives under CEO Gary Kelly, and Southwest is pushing its way into new cities where other airlines have formerly dominated (Zellner, 2005). Southwest has also bid on bankrupt carrier Frontier Airlines, which it would operate as a wholly owned subsidiary for two years, keeping its Airbus aircraft and personnel intact (Bachman,…

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    Sun Country Airlines (SY) has a very unique marketing strategy for its niche, but its advertising has definitely proven effective. Sun Country has found its role in the airline industry, not as a legacy or a low-cost carrier, nor as a charter company (even though charters account for a large portion of their business), but as an airline in its own lane. This small hometown airline has weathered the storm through two bankruptcies, corrupt ownership, 9/11, and a recession or two. Sun Country is…

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    significant transportation in our existence. The existence of airplane assists to save the time as well as shorter the distance to journey from one place to one more. Airline business made up of two kinds of process which are full Cost Carriers as well as Low rate Carriers. Further, it demonstrates that full facility airline respondents perceived superior than that of low rate airlines respondent on each service superiority dimensions. The main difference among low cost as well as complete…

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    frameworks presented in the literature of strategic management that will improve the overall performance of the companies better. The first paper discusses the issue of airlines Southwest, and the first successful operation of the company low-cost carrier in the United States of America. Caused two cases the problem is one of the Southwest Airlines experience, which was to some extent linked to the management of the new leadership appointed in 2001. This difficulty is a major change in the…

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    This will allow passengers to fill up their free time on board if they feel bored. When in-flight entertainment is covered, we then move on to food and beverage on board. As a low cost carrier, food and beverage should be separate from the fee paid for the ticket so, if the passenger wants to order something to dine, he or she has to pay on board and at that moment after receiving their order. This is what SEV AIR’s offers in their product…

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    Mas Airlines Case Study

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    Malaysia Airlines owns two subsidiary airlines which are Firefly and MASwings. Since the launch of Firefly which is targeted on low price flights, MAS Airlines managed to compete in such a way of providing the low cost carrier in the market. To increase or attract more traveller to use this carrier, MAS Airlines has expand their services in the Asia Pacific region from China and Japan yet cut down the unprofitable routes to South Africa and Argentina. Malaysia Airlines also provide internal…

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    Aviation Industry Life Cycle- The industry life cycle analyse the effect of industry evolution on competitive forces that has five evolution stage of the industry and five distinct type of industry environment. It shows how the strength of the competitive forces change the environment of the industry. The five stage of the industry life cycle are as follows- 1. Fragmentation or Embryonic stage- In this stage, the entrepreneur overcomes the twin problems of innovation and invention, and works…

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