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Southwest Airlines Key Strategies Business Level strategy. Business level strategy is a process in which an organization focuses its core competencies on satisfying their customers, it details actions that should be taken to provide maximum value to the customers and gain competitive advantage over the firm’s competitors within an industry. Southwest Airlines employs a cost leadership business strategy which focuses on competing for a wide range of customers based on price of the goods or…

Whole Foods Market - value excellence A company that has always been building customer value through value excellence, I think is Whole Foods Market. It is a great example of utilizing customer innovation to capture the demand for natural and organic foods that has been growing rapidly in the U.S. since the late 1990s. Staying true to their customers and connecting with them through their product offering is the formula that Whole Foods credits its success to (Simmons and Carwford, 2013). The…

ABSTRACT This Term Paper is all about the review of the book ‘21st CENTURY JET, THE MAKING OF THE BOEING 777’ by ‘Karl Sabbagh’. It includes the comments regarding how the decision of making a new plane emerged and how it determined the market status of Boeing in the Airliner field. This paper mainly focused on the history and introduction of Boeing 777 to airlines and its manufacturing process through its logistics and supply chain network and also specified the supply chain practices used in…

the most efficient with it. The downside is that fuel prices are going to rise and using the same plane means the fuel efficiency stays the same. The Bags Fly Free motto is great and should be kept. It has helped differentiate them from other carriers. However, this means new revenue has to come from somewhere else. While the added charge of $40 for the first 15 passengers per flight is creating more revenue it is also angering customers who feel they are paying more for the same service as…

According to the industry group Airlines for America, 14.2 million people are expected to travel during the 2015 Labor holiday weekend. With that number increasingly on the rise, air travel is booming and has just piqued business titan Warren Buffett’s interests. Warren Buffett’s illustrious Berkshire Hathaway Inc. has recently acquired Precision Castparts in an estimated 32 billion dollar deal that can only be written in the stars. In what is said to be the company’s largest merger,…

Two is Better Than one When we think of companionship, most of us automatically think of romantic relationships. Although this is a common view of companionship, there are other ways it can be interpreted: with friendships, acquaintances, family members, teachers, and the list goes on. On Tuesdays with Morrie, the Author Mitch Albom presents a few examples of companionship. Through Morrie’s interactions, we examine different examples that portray aspects of companionship revealed: with Mitch,…

WestJet is a culture and customer based airline which provides a unique sense of its own friendliness to fulfill customer satisfaction and accomplish high demand and growth of market share (Buchanan, 2012). The goal of WestJet is “to enrich the lives of everyone – customers, employees and people in WestJet’s world by providing safe, friendly and affordable air travel” (Westjet, 2016). WestJet believes that their passionate and always caring attitudes are the essential foundations of their…

Book your travel to Hawaii through vacation package The vacation packages are inclusive of the entire stay of the traveller. It begins with the stay on a hotel to air travel, rental car and all that is required for a journey. They arrange visits to the different Hawaiian Islands as each of the islands is of a distinctive personality. The experience of a travel package to Hawaii is really unforgettable. The vacation packages to hawaii have rates changing on a weekly basis. So it is advisable to…

140 million dollars, 1.4 tons of cash. That is what Dr. David Gao received after being violently dragged off an overbooked United Airlines flight. With such a settlement, it seems that the company shows their sincere apology to the physically and mentally tortured passenger. However, if we look into this entire incident from an economics perspective, it is not hard to recognize that all the company did was to ensure it’s own benefit, and all the settlement and so-called “apology” is nothing but…

Why Southwest Hospitality, compassion, and quality are all words that come to mind when I think of Southwest Airlines. Travel is something that I have been fortunate enough to experience throughout my life, domestically and internationally. Whenever I have the opportunity to take Southwest Airlines, I know I am in good hands. It’s that kind of trust that makes any travel experience more than just getting from point A to B. What is unique about Southwest, is that that level of compassion and…