Eric Singer

Digital recording was a much more exact science facilitating easy editing, reproduction and storage solutions. The emergence of digital audio coincided with the development of the audio compact disc which is the most common medium in the commercial audio industry to date. Due to its precise nature, there is a growing culture of running a signal through analogue equipment to give it ‘warmth'. Towards the end of the 1980s, computer based sequencing and studio controlling exploded onto the…

Along with the ownership of a television come changes in the way that time is divided within the family unit. A Canadian study that documented the changes in how families spent their time before and after television was introduced into a small town reported that time spent sleeping, at social gatherings outside the home, in conversation, in leisure activities such as reading, knitting, and writing, doing household tasks, and involved in community activities and sports was reduced after…

It was there that Wozniak came up with the idea for the modern personal computer - keyboard, screen and computer all in one package. While Wozniak initially wanted to give away his design for free, Jobs found a way to profit from Wozniak’s incredible invention. “Every time I’d design something great, Steve would find a way to make money for us,” said Wozniak. With $1300 of start-up capital, Wozniak and Jobs decided to start Apple Computer. Jobs happened to be coming back from an apple…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…