Equity

“I was happy when Mr Modi spoke, he’s a great orator. I was depressed when I read the 40 page Action Plan,” says Ravi Kiran, the blunt speaking co-founder of Venture Nursery, an angel-backed start-up accelerator. Amidst the euphonious speech delivered by the Prime minister Narendra Modi at a New Delhi 's Vigyaan Bhawan for the Startup India workshop, there was also the existence of the thought obviating that maybe there is too much money chasing too few ideas. The Prime Minister divulged the…

Determinants of important antecedent to eWOM behavior in SNSs and its impact on brand image and purchase intention Abstract Keywords: Introduction Word-of-mouth (WOM) communication is generally acknowledged to play a considerable role in influencing and forming consumer attitudes and behavioral intentions (e.g. Chatterjee, 2001; Chevalier and Mayzlin, 2006; Herr et al., 1991; Kiecker and Cowles, 2001; Sen and Lerman, 2007; Smith and Vogt, 1995; Weinberger and Dillon, 1980; Xia and…

Brand is the "name, term, sign, symbol, design or a combination of them that identifies the goods or services of one seller from those of others and differentiates the goods from those of competitors. Brands are used in business, marketing, and advertising. Generally brands for me mean superior product performance that may provide enhanced benefits from using the product as compared to using a non-branded product. Brand has now become as a source of status symbol, using a branded product or…

Regional equity is a movement or a way of thinking where the government locals must come together to create a new metropolitan landscape. The goals of regional equity is to make law and policies that sustains social, racial, environmental and economic equalities among all people. For example a person living in south Chicago should have the same opportunity as the person living in Beverly hills California. It is to help the people with no opportunity and place them in a region where they have…

Leadership Communication in the New Workplace An organization like Bean Here is like none other. Bean Here is not your typical location to grab a cup of coffee and be on the go. Bean Here is more of a destination to arrive at. We prefer to title our “coffee brewers” as Artists. They are brewing a cup of finely crafted ingridients. At Bean Here we all strive towards greatness. Through our relations with our fellow humans we can assemble an amazing team. Bean Here possess a unique style…

How to Restore a Business Relationship Gone Sour Initiating, developing and managing a strategic partnership can be an immensely challenging endeavor; one that most business owners are simply not prepared to engage. With all of the effort that has to be invested into building the ideal strategic alliance, it is of the utmost importance to manage it effectively. Due to the intricate details that go into selecting the right partner and nurturing the relationship, it is recommended that business…

Overall strategy concept According to the analysis in part A, the main problem about the brand is that the weakness of the brand self-cultural so that lack of brand awareness. Thence, the objective of the strategy is to help glasshouse fragrance building the brand image. The emphasis of this communication strategy is to shape the brand’s image through the user experience. The strategy will combine social networks and traditional methods. The slogan of the campaign is "go into the sensory…

Brand status refers to consumers’ perceptions of quality, prestige, price of a brand and its capability to act as a status or success symbol (Elliott, 1994; O’Cass and Frost, 2002; Vigneron and Johnson, 1999). According to an earlier study by Gardner and Levy (1955) the consumers not only just look for product functionality, but also brand status, or the symbolic meaning or property of the brand. There are many elements to impact the status of a brand, such as social factors and marketing…

Staff, We are looking to expand distribution of Shiney’s Scarves into 3 additional countries; China, Mexico and Sweden. All of our scarves are colorful and have an inspirational design or message embroidered on them. In order to honor the diverse range of cultures of the countries that we will be bringing our scarves to we must understand each countries tradition and symbolism of colors. As far as China goes, the color red is associated with good fortune therefore a red colored scarf with…

What three metrics do you believe would be most beneficial for marketing Nike? Nike thought about the Customer Life Value and equipped for making an interpretation of promoting exertion into money related outcomes. For instance, the promoting methodologies are concentrate on the shoes and hardware, as well as past them. It makes a lifestyle as a games culture, similar to the state of mind "do what needs to be done," the words from Phil Knight, Nike's CEO. At the point when clients wear the shoes…