Equity

customer’s mind and that it reflects knowledge and recognition of the brand under numerous varied situations. Many researchers have stated that brand awareness is carrying strategic significances, as those largely contribute to the conclusion of brand equity and customers’ buying behaviour. Fur-thermore, Baker et al (1986) said that high brand awareness leads to higher levels of sales and bigger customer base. Brown and Hoyer (1990) strengthened the study of brand awareness…

like Apple, HTC, Blackberry, and Samsung started the race to get the biggest piece of constantly growing highly attractive market. Nokia’s past strong brand equity was strongly touched by it, and it required instantaneous brand revitalization. In this report we will concentrate on Nokia’s efforts at reinforcing and revitalizing brand equity, as well as offer few suggestions on how to improve the process. At the beginning Nokia’s current problematic situation will be defined as well as closer…

For this project we eliminated having to work with the Landmark and Target directly, consequently, allowing us to move forward and approach investors who will assist in putting this project together. The final audience reader for my project will be the Dingman Center Angels. The Dingman Center Angels is an investment group that provides finding to early-stage companies. This group of venture capitalists specifically targets, innovative technology-driven startup companies. The Dingman Center…

Brand personality is a set of traits consumers assign to a product or a brand and to which they can relate to. The bigger the brand equity, the more consistent and qualitative the set of traits that complement it. A brand’s personality can just as easily as a person’s be divided into 5 key elements, that being openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. The first stands as a brand’s orientation towards novelty and innovativeness, the second refers to…

launched at low capital costs (www.business.govt.nz). Thereafter, it is purely funded from its profits as it is continually established. In this way, the business will not have to bear the burden of debt or give part the company’s ownership through equity. However, the disadvantage of this source of financing arises from the fact that it poses limitations of the business because the chameleon shoes provided cannot supersede the company’s profits even when there is high demand thus a hindrance in…

Brands The American marketing Association defines a brand as ‘’a name, term, sign, symbol, design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.’’ (CAREY, 2006, p. 247) The Brand is a symbol of the product that produced by a company and given a specific identity to the product that could be a name, logos, characters, symbols and etc. It helps to identify the product with the different…

Equity is being fair and impartial. Efficiency is the quality of being competent. In Eveline Adomait’s novel Cocktail Party Economics it shows us that they both go hand in hand, “Creating equity involves losses in efficiency, but economists (to a varying degree) see that as being worth it” (CPE, 114). In order to achieve efficiency, we need to eliminate the inequity’s in order to increase the markets and achieve a strong force in which we can apply work to the best of our abilities. With…

Consumers’ purchase decision can be influenced if a product has higher brand awareness (Dodds, Monroe, & Grewal, 1991; Grewal, Monroe & Krishnan, 1998). Macdonald and Sharp (2000) mention that even though consumers familiarize and are willing to purchase a product, brand awareness is still an important factor to influence purchase decision. When consumers want to buy a product, and a brand name can come to their minds at once, it reflects that product has higher brand awareness. Moreover, Brand…

Purinex was as a drug discovery and evolution company located in Syracuse, New York. “The company sought to commercialize therapeutic compounds based on its purine drug-development platform.” The company evolved procedure for making small molecules that acted as selective agonists or antagonists. The company consisted of 14 employees and the company has a chemistry laboratory, and 35 pending patents in the purine field. During 2004, the company promised two drug treatment: the first one for…

In the article “What We Are to Advertisers”, James B. Twitchell argues that “advertising is not just to brand parity objects but also to brand consumers” (182). Rosser Reeves, a skilled advertiser, tried to convince different groups of people that quarters had meaning and value. The consumer’s view of products is called positioning. The consumer must feel like the product they are buying has value and is better than competing products. I have had experience of witnessing many competing companies…