Equity

New York’s pay equity law closely resembles the new provisions in California’s law with a few key differences in the scope of comparison employees can make when bringing claims and available affirmative defenses. New York’s statute is more restrictive in the scope employees have to compare themselves to their counterparts to prove wage discrepancies: the law requires employees to perform jobs that necessitate “equal skill, effort and responsibility . . . under similar working conditions.”…

Text(s) and Chapter(s): Reach the Highest Standard (Pages 26-35), Opening Doors to Equity (Chapters 5 and 6), and Having Hard Conversations (Chapters 1 and 2) Briefly summarize two or three key points from the combined readings. School administrators that promote active engagement focus on consistently producing strong, positive effects on learning outcomes. In like manner, active engagement allows teachers to have…

Relationship marketing was how the Consumer Experience Tourism (CET) was originally evolved as an attempt by the marketers to corroborate bonds between brands and consumers. More broadly, Mitchell and Orwig (2002) have suggested that `consumer experience tourism' (CET), can include increased brand loyalty, greater understanding of the product, reinforcement of brand image and increased word of mouth about the product and the visit. The elevated level of personal product involvement (such as…

The angel investor is looking to do business with other business people. Their interest is in investing with a chance to grow with the business and what it might mean for them. They are investing billions of dollars in thousands of companies today (Bell, 2007). Exploring what the angel investor is and why they invest will give some answers as to why they might be a good partner. What makes an offer attractive to the angel investor, and the differences between angel investors and venture…

There is an extant literature on the role of endorser-product congruency (e.g., Kamins and Gupta 1994; Misra and Beatty 1990; Till and Busler 2000). The congruency or "matchup" hypothesis literature suggests that "endorsers are more effective when there is a fit between the endorser and the endorsed product" (Lynch and Schuler 1994; Till and Busler 2000). Global internet and endorsement in advertising Berger believe that the global internet has dramatically magnified the global quest for fame…

2.2.1 Brand Image According to Kotler (2000), “brand image is a set of beliefs held by consumers based on the attributes of each brand” (as cited in Lin, Yang & Wan, 2015). They assert that brand image in simpler terms is a specific combination of brand beliefs. The components that describe what brand image are the consumer’s reaction towards the brand name, logo, or impression, and represent the product quality (Magid et al., 2006, as cited in Lin, Yang & Wan, 2015). Brand image based on…

2.1.9 Brand awareness Brand awareness is defined as the ability of consumers to recognize and recall a brand in different situations. Brand recall in details means the consumers ability to recall the brand when they see a product category whereas brand recognition shows the capability of consumers in identifying a brand when there is a brand cue. (Chi et. Al, 2009) Today, In order to sustain in the competitive environment, company is required to offer a high quality service and publicized their…

VISUAL CULTURE – THE WINTER TALE Zhaoshen Wang (Johnson Wang) / WAN16475335 Anthropomorphic advertisement is a better way to promote penetration and sales of the new products through visual attraction and imagination rather than literal adverts. The term ‘visual culture’ encompasses many media forms ranging from fine art to popular film and television to advertisement to visual data in fields such as the sciences, law, and medicine. (Sturken & Cartwright, 2009, P.1). Visual culture looks at…

ATVI (Activision Blizzard) When I first started trading, I decided to buy 500 ATVI shares for $49.06 per stock. Now, the last price is $53.99, resulting in a significant increase of +$4.93 per share. I bought Activision Blizzard because of its popular game, Overwatch, which released in 2016. This game has been hailed as the best game of its year. Recently, the game had released new and free content for Overwatch and my profits have been rising ever since. There was so much commotion and joy from…

employees felt under appreciated, they experience hostility towards the organization and the other co-workers. This in return results in diminished performance and poor working relationships.This lack of balance is what would leads to efforts to restore equity within the relationship between the managers and employees. Since the managers and lower level employees performed similar tasks within their jobs they experienced a mutual respect and their relationship was strong, but as the managers…