Equity theory

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    Adam's Equity Theory

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    production, we are going to review Adam’s effect theory and the performance problems created through it, as well as develop as performance plan. Performance Issue The call monitoring team is required to complete evaluations for several line of business a month. As a team, the group has…

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    Since the employees felt under appreciated, they experience hostility towards the organization and the other co-workers. This in return results in diminished performance and poor working relationships.This lack of balance is what would leads to efforts to restore equity within the relationship between the managers and employees. Since the managers and lower level employees performed similar tasks within their jobs they experienced a mutual respect and their relationship was strong, but as the…

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    Motivation is vital to keep employees productive and focused on the goals set forth to achieve. It is important to understand the needs and desires of the workforce to inherently plan how to get the most out of them. Motivation is one of the hardest things to manage but with some insight into equity theory, it will be easier to understand and get production and commitment from your employees. Companies will benefit in understanding the core of motivation, Abraham Maslow conceived a general…

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    A discretionary trust is where the trustee is given the discretion to select, from amongst a specified class of beneficiaries, who will benefit under the trust and often to what extent . Comparably, a fiduciary mere power enables trustees to act as they choose to do so, imposing no obligation or discretion, to distribute property . In Re Gulbenkian , Lord Upjohn stated to ratify a fiduciary mere power the “is or is not” test would apply. Likewise, Lord Wilberforce in McPhail v Doulton…

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    Freddie is the settlor who made his own will and appointed Chloe, as the sole trustee of his will. It is crucial to define what a trust is. “A trust is a relationship which arises when property is vested in a person/s called the trustees, which those trustees are obliged to hold for the benefit of other persons called the beneficiaries” There are two kinds of trusts. i) Fixed trust- the interest of the beneficiary is fixed and clearly identifiable. ii) Discretionary trust- the trustee has…

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    Bleak House is written by Charles Dickens in 1852. Written over a two-year period in twenty instilments. Dickens uses Bleak House to describe his dislike of the Court of Chancery and the effects on characters from different backgrounds. In his first installment Dickens introduce two narrators to describe the Jarndyce and Jarndyce court case. Dickens views the Chancery Court as a pointless part of the legal system. Looking at point of view, dictions styles, imagery and symbolism Dickens…

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    without saying that brand equity will rise as brand loyalty increases, brand name awareness increases, perceived quality increases, brand associations become stronger and the number of brand-related proprietary assets increase. The model also provides insight into the criteria that indicate to what degree actual value is created with both consumer and company due the pursued branding policy. David Aaker’s Brand Equity Model defines the five following brand equity components. 1. Brand…

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    Importance Of Brand Equity

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    Brand equity is “the marketing and financial values linked with a brand’s strength in the market, including actual proprietary brand assets, brand name awareness, brand loyalty, perceived brand quality, and brand associations” (Pride & Ferrell, 2003, p. 299). Brand equity can also be defined as “A set of assets and liabilities linked to a brand, its name and symbol that adds to or subtracts from the value provided by a product or service to a firm and/or to that firm‟s customers.” – David Aaker…

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    4.1 Research hypothesis Based on the above conceptual model various hypotheses have been developed that evaluates the impact of customers’ prior product knowledge, persuasiveness of online reviews have on their purchase intentions, consumer based brand equity and attitudes toward the perfume brands in a specific market. In an effort to give a better insight of the variables that are going to be used in the survey, a brief definition of each variable will be provided. Dependent variables are…

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    2011). The American Marketing Association offered the following definition of a brand as “A name, term, sign, symbol or any other feature that identifies one seller‘s product or service as distinct from those of other sellers.” (Bennet, 1995). On the other hand, Berry (2000) associated brands with a promise of future satisfaction. It is a blend of what the company says the brand is, what others say, and how the company performs the service—all from the customer’s point of view (Berry, 2000). As…

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