Equity partner

well-defined brand by its identity through associations with item's performance, perceptible attributes, uniqueness, and culture; till the '70's it was a respected and wanted mark, and now became just a commodity. David Aaaker describes the concept of brand equity based on five traits: loyalty, awareness, perceived quality, brand association, other assets and defines it as set of liabilities (name and symbols) that add value to the customer-consumer relation…

Research Portfolio: The retrospective data gathered for this paper will be the foundation for the argument. The book and papers previously mentioned will serve a significant role in helping to gather information because they themselves are detailed and all contain a preponderance of further readings on the subject. The kind of information which I focused on was facts about the intentions of the LDDC and then reports on what they ended up producing. Also, I used reports of other gentrified areas…

Final Project Part 3 As of April 27 the current value of the 1,000 shares of Apple stock is $143,680. Apple stock price was at $2.19 25 years ago which extended a total value of $2,190 (AAPL, n.d.). This ultimately means that the 25 year return on 1,000 shares of Apple stock is roughly $4,725%. If there were EE savings bonds sold, the payout would be $119,588, compared to the value of the bond if kept until maturity of $143,680. The prize for selling a combination of stocks and bonds is that it…

As stated by Disley (2009), individuals are concerned with maintaining equity or fairness in their situations. When dealing with equity, it is very subjected to each individual. What one person finds as easy, another person may find as hard. In the example above, when polled, one team found that group A was the hard team and the other team that group…

1. Brand YG taking over Z2 and the reasons for the takeover? Company X produces luxury fashion brand – YG - The Y generation. The brand is hugely successful in the UAE and GCC market with a market share of 30% in the medium fashion brand market. The Brand is solely owned by a family business in Dubai. The brand was established in 1995 and was hugely successful during the financial crisis period, as customers preferred the ‘not so expensive brands’ during the crisis period. The brand’s market…

Brand personality is a set of traits consumers assign to a product or a brand and to which they can relate to. The bigger the brand equity, the more consistent and qualitative the set of traits that complement it. A brand’s personality can just as easily as a person’s be divided into 5 key elements, that being openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. The first stands as a brand’s orientation towards novelty and innovativeness, the second refers to…

2.11 Brand Perceived quality Perceived quality is where the quality of the brand is seen by the consumers. It is one of the main element in the brand equity concepts. There is a link between price of the brand and knowledge of the quality of brand. A well recommended brand always has a high price. The high quality of brand become the sign of high price of brand to the consumers. The quality of brand always concerned with high associate for consumer buying a special brand. However, when the…

Brand Strategy is simply long-term marketing supporting the image of a company or organization which based on the target audience. Brand strategy must include the understanding of the consumer’s needs and wants of the brand. For some, they believe that they can sell a product without developing an effective brand strategy. Although a product or service is supposed to represent a positive experience and with a strong brand strategy it will successfully launch off of the market. When a consumer…

“I was happy when Mr Modi spoke, he’s a great orator. I was depressed when I read the 40 page Action Plan,” says Ravi Kiran, the blunt speaking co-founder of Venture Nursery, an angel-backed start-up accelerator. Amidst the euphonious speech delivered by the Prime minister Narendra Modi at a New Delhi 's Vigyaan Bhawan for the Startup India workshop, there was also the existence of the thought obviating that maybe there is too much money chasing too few ideas. The Prime Minister divulged the…

purchase intentions, consumer based brand equity and attitudes toward the perfume brands in a specific market. In an effort to give a better insight of the variables that are going to be used in the survey, a brief definition of each variable will be provided. Dependent variables are specified as follows: - Purchase intentions: It measures the degree to which a consumer means to buy, or at least try, a specified brand in the future. -Consumer based brand equity: It measures the enhancement in…