Equity partner

Dance in the 1920s The 1920s was a turning point for dance and everything around it in this era. This time got the name of the “roaring 20’s” and it was anything, but boring. It was also called the “Jazz Age” which pushed forward more dance and jazz at the time. The 1920s were known for many things such as the parties and flappers, but it is truly a decade that changed dance and how it was viewed. At this time people were trying to find outlets from going through the war, and dance was one…

Two well-known dances associated with Puerto Rico and Cuban culture are Mambo and Salsa. These dances are known for their rhythmic music, intricate timing, and both made it to the United States’ culture. Although the two dances share some similar characteristics, there are prominent differences as well. Mambo was a popular dance found in the Palladium Ballroom in New York City during the 1950s. The dance incorporated African influences such as the use of polyrhythm in the hips and pelvis…

American soldiers were sent to reinstate the country’s democratically elected government, and to strip away power from the military junta that had deposed it and ruled for 3 years (pg.3). Politics can affect the health of Haiti. In chapter 1, the hospital refused to treat sick prisoners. Nine soldiers are clearly not even to try to govern 150,000 people in Haiti. The health of the people will not improve with so little of help. The farmer felt that there was no point to apply principles of…

Ballroom dancing isn’t only great for socializing and dancing, but also for losing weight. It can help you get fit and in shape. Dancing, an activity everyone can do, whether it’s alone, with friends, or with a partner. Ballroom dancing,a traditional partner dance, which couples form in a closed dance position. Ballroom dancing has several different forms, The waltz, the swing, the tango, and the salsa. They each originated in several different places, such as Germany, Austria, and New…

Purinex was as a drug discovery and evolution company located in Syracuse, New York. “The company sought to commercialize therapeutic compounds based on its purine drug-development platform.” The company evolved procedure for making small molecules that acted as selective agonists or antagonists. The company consisted of 14 employees and the company has a chemistry laboratory, and 35 pending patents in the purine field. During 2004, the company promised two drug treatment: the first one for…

In the article “What We Are to Advertisers”, James B. Twitchell argues that “advertising is not just to brand parity objects but also to brand consumers” (182). Rosser Reeves, a skilled advertiser, tried to convince different groups of people that quarters had meaning and value. The consumer’s view of products is called positioning. The consumer must feel like the product they are buying has value and is better than competing products. I have had experience of witnessing many competing companies…

As observed by Fill (2013), successful brands deliver consistently on their promises, by meeting or exceeding expectations, and in doing so reinforce the positioning and performance. Moreover, much attention has been devoted to the concept of brand equity (Aaker and Biel, 1992; Leuthesser 1988; Maltz 1991). In a general sense, it is defined in terms of marketing effects uniquely attributable to the brand – for example, when certain outcomes result from the marketing of a product or service…

Group Assignment 1- Product innovation by Dr. Reddy’s Laboratories Product Name- Metsmall Subject- Product & Brand Management by Dr. Sanjay Patro Group Details- Sl.No. Description SID ID 1 Sumiran Kumar Ghosh RB 15027 2 Tejaswini Mantha RB 15035 3 Vikas Raj RB 15053 Table of Contents: 1. Executive Summary 2. Metsmall- a smart decision - Introduction - Types of diabetes - Epidemiology in India - Treatment Guidelines 3. Market summary - Target customer segment - Target…

2.1 What is Brand Loyalty? Brand loyalty is the consumers’ decision to repurchase a product of the same brand rather than the brand of a competitor. However, when defining brand loyalty, an important distinction needs to be made between true brand loyalty and spurious brand loyalty. Bloemer and Kasper (1995, p. 313) defines true brand loyalty as “the biased (i.e. non-random) behaviorial response (i.e. purchase) expressed overtime by some decision-making unit with respect to one or more…

2.2.1 Social Learning Theory The social learning theory explains how the use of celebrity endorsement in advertisement affects or influences audience consumption intentions. The theory assumes that consumers watch, listen observe and would want to consume what the celebrities endorse thus leading to improved brand awareness (Sertoglu, Cath and Korkmaz, 2014). 2.2.2 Source Credibility Theory The theory deals with the trustworthiness of the source. The theory indicates that consumers are…