Equity method

Brand equity is an important part of the brand’s thinking because it is how consumers view and think of the brand. Brand equity influences how the brand is positioned and what types of marketing strategies that can be effective in promoting the brand. A brand’s equity is also very hard for a company to change because it is how a consumer perceives and feels towards a certain brand and…

Purinex was as a drug discovery and evolution company located in Syracuse, New York. “The company sought to commercialize therapeutic compounds based on its purine drug-development platform.” The company evolved procedure for making small molecules that acted as selective agonists or antagonists. The company consisted of 14 employees and the company has a chemistry laboratory, and 35 pending patents in the purine field. During 2004, the company promised two drug treatment: the first one for…

becomes more restricted to give fund since restruction take place and to save up spending. For that matters, Ronnie Horesh, an economist based in New Zealand, invented Social Impact Bonds in 1988 (Lincoln College, 1988). This term is defined as a method to impact one specific issue by raising funds from private investors in order to provide services, in return, if the objectives achieved, the funders are going to received interest from the signed contract (Jeram & Wilkinson, 2015). Detailed…

Visual analysis of brand campaign The first video is starred by American ballet theatre ballerina soloist Misty Copeland, which is her own real experience. The video start with smoothing music and a voiceover which is reading a rejection letter from a dance academy, while Misty Copeland’s professional dance movement presents a striking contrast with the reason of rejection. In the later part of the video, the passionate background music and her elegant dancing posture take audiences’ emotions…

The Effect of Halal Label, Halal Awareness and Brand Image on Consumer Intention to Buy Abstract Halal Label is the writings or statements are halal on the product packaging that shows the status of products is halal. Halal awareness is the knowledge of the purpose and the benefits of consuming and using the halal product. Brand Image is a collection of associations that have been formed customer perception for certain brand. Intention to buy as the statement related to the mental condition…

ISSUES : PLANNED CORE COMPENTENCIES AND PLANNED COMPETITIVE ADVANTAGE 1.1 PLANNED CORE COMPENTENCIES Core competencies are a skill or advancement that creates certain customer value. For instances, core competency of Tanjong Jara Resort is the environment and the design of the hotel itself. The accommodation design was inspired by the majestic 17th century Malay places. Tanjong Jara Resort offers an experienced of the region’s spirit and its rich natural heritage. With the concept of…

SITUATION ANALYSIS - STRENGTHS According to a report conducted by comScore, 24 million Canadians are wireless subscribers while 81% are owners of a smartphone (Mcnutt, 2015). Within that 81%, Apple is in the top at 38.3% while Samsung is just behind with 32.4%. Additionally, BrandZ ranks Apple the most valuable global brand in 2015 with a brand value of $247 billion, surpassing Google (Apple overtakes Google, 2015). Evidently, Apple is revered as a powerful and influential brand throughout many…

For this project we eliminated having to work with the Landmark and Target directly, consequently, allowing us to move forward and approach investors who will assist in putting this project together. The final audience reader for my project will be the Dingman Center Angels. The Dingman Center Angels is an investment group that provides finding to early-stage companies. This group of venture capitalists specifically targets, innovative technology-driven startup companies. The Dingman Center…

When you consider global luxury brands, how does the physical space they ‘reside’ in extend and exemplify the brand and create deeper brand value and engagement for the consumer? The concept of luxury brands comprises of both luxury products as well as brands. It distinguishes similar concepts like premium and masstige products. It also distinguishes in between the various kinds of luxury brands and products like exceptional or accessible products or the star brands and connoisseur brands…

1) Based on Lyle Wong case study, I consider Lyle as entrepreneur. The first reason is Lyle have big ideas. Lyle dream big and think big, he was come out with ideas that haven’t been tested and work on it before. And he believe that his ideas is possible to success if he try to work on it with right way. The second reason is that I can see in this case study, Lyle love to take risk. Entrepreneurship involves recognizing, and he being willing to accept the risk that the venture may success or…