Entrepreneurship

V. Challenges for Nanotechnology Commercialisation : New inventions based on new technology, usually attract attention due to their ingenuity, but a product must also be useful and compelling, enabling it to be used in everyday life. The objective of the firm is to identify a market for its new products [5]. From a business perspective, the steps to be followed for the successful commercialization of a nanotechnology based product include market size, market potential, and the economic scenario…

Splash Group 5 (Ms. Phyo Ei Ei Paing-Leader) Situational Analysis o Splash Corporation was established by Hortalezas in Philippines as a small-scale backyard enterprise in 1985 as RBH Cosmetics and then Splash Cosmetics with the startup capital of P12,000 with the aim of making ends meet in their new family after graduation from medical school. o They started business with an acetone cuticle remover production and second product low cost hair spray. o Realizing the need to break away from…

REFLECTIVE JOURNAL When I first started the communication and study skills course, my first question was, how is this coarse going to help me become an accountant that I want to be? But as time went on, I realised that communication and study skills does not largely help one pursue his or her dream career. Instead, it helps one develop personally, and certain characteristics that can contribute or help one achieve his or her dream career. I have learnt a lot in this course. Thus, my journal will…

3. Why is it so important for business? 3.1 Starting up the business. The importance of business planning is that it helps an organisation to summarise all aspects of the enterprise. The existence of business plan overviews and summarises the following points about the company: • Where it has come from. • Where it is now. • Where it is going in the future. • How it intends to get there. • How much money it needs to fulfil its plans. • What makes it likely to succeed. • What threats or…

Case Study – IBM 1. What is IBM’s “Smarter Planet” business strategy. How does this relate to IBM’s mission and values? In essence the “Smarter Planet” business strategy’s all about big data, which’s essentially a new form of data which’s so large, so complex, and collected at such a high rate that it requires special software such as Watson in order to make use of it. With how interconnected things have become, IBM believes that Big Data will become important ergo, Watson will be in high…

Unlike the other global markets, the Chinese market tends to be quite unique. While the United States market proves to be quite expensive for most companies to operate in, the new environment is much cheaper. The stringent regulations put in place by the government to regulate the market in the US market are more flexible within the Chinese market. It is therefore expecting that some of the costs incurred in the old environment will be cut down in the new market in China. As a management…

Understanding Diffusion of Innovation Understanding the importance of Diffusion of Innovation is key to marketers ensuring that their new product, idea, or technology are successfully incorporated into their desired market segment. This understanding must be based around the foundation of the diffusion innovation theory, which is anchored on the thought that whenever a new product, idea, or technology is introduces it will take time for everyone to adopt the product, idea, or technology. E.M.…

Asaf Mizrahi Professor Spear Business communications December 4th 2017 Patagonia: An Earth-Friendly Brand “Let My People Go Surfing,” tells the story of how Yvon Chouinard went from being a young rock climber to being worth over 1 billion dollars. Yvon Chouinard is the founder and owner of Patagonia, and he got there with such unorthodox philosophies. The beginning of Patagonia clothing company started out much more modestly. Chouinard began his business by designing, manufacturing, and…

In McClay and McAllister’s “Why Place Matters,” they argue that space is not important to society or individuals due to globalization. Globalization has happened because of the technological advances of communication and transportation, which make it easy to move people, products, and ideas. The authors claim that place is an important aspect to us as individuals because if not important we risk forfeiting the reality of embodiment, the basis for healthy and resilient individual identity, and…

Jarrett J. Krosoczka appeared on a Technology Education Design (TED) Talk in July of 2014 and explained “Why lunch ladies are heroes.” Krosoczka sends his message to high powered CEOs that are present for the TED Talk. He informs the audience that he was inspired by his old school lunch lady to write a series of graphic novels about lunch ladies. In the series, lunch ladies are viewed as superheros which sparked a reaction across the country. Krosoczka uses specific word choices to influence the…