Entrepreneurship education

Splash Group 5 (Ms. Phyo Ei Ei Paing-Leader) Situational Analysis o Splash Corporation was established by Hortalezas in Philippines as a small-scale backyard enterprise in 1985 as RBH Cosmetics and then Splash Cosmetics with the startup capital of P12,000 with the aim of making ends meet in their new family after graduation from medical school. o They started business with an acetone cuticle remover production and second product low cost hair spray. o Realizing the need to break away from…

p.46) “the entrepreneurial culture is a determining key of the strategy of innovation and consequently, the companies should support values and standards according to their strategic choice”. However, Zouhayer (2013) argue that the culture of entrepreneurship is capable of affecting the various five core dimensions of an entrepreneurial orientation (innovativeness, risk taking propensity, autonomy, pro-activeness and competitive aggressiveness) significantly by promoting innovativeness as well…

The Experiential Entrepreneurship course has helped my to expand my mind in a lot of ways. Firstly, it was has allowed me to get an understanding of business theory from a more practical perspective by having to apply it to TJX. When I was born my father was already a high ranking executive at a large company. Since then, he has become a CEO. Because of this, I have always had a lot of exposure to business concepts and terms, because it would sometimes come up in conversation with my father. As…

year to help meet our economic needs. Entrepreneurship is thus for the past few years been view as the driving force in the economy in the modern world. According to Hodgetts and Kuratko (1995) small businesses are the economic engine that drives the global quality of life and do not just create employment (Hills 1995). Small firms may be much defined but still form the large part of enterprises in the world all in economies (Storey, 1994). Entrepreneurship therefore plays a major role in the…

REFLECTIVE JOURNAL When I first started the communication and study skills course, my first question was, how is this coarse going to help me become an accountant that I want to be? But as time went on, I realised that communication and study skills does not largely help one pursue his or her dream career. Instead, it helps one develop personally, and certain characteristics that can contribute or help one achieve his or her dream career. I have learnt a lot in this course. Thus, my journal will…

3. Why is it so important for business? 3.1 Starting up the business. The importance of business planning is that it helps an organisation to summarise all aspects of the enterprise. The existence of business plan overviews and summarises the following points about the company: • Where it has come from. • Where it is now. • Where it is going in the future. • How it intends to get there. • How much money it needs to fulfil its plans. • What makes it likely to succeed. • What threats or…

Case Study – IBM 1. What is IBM’s “Smarter Planet” business strategy. How does this relate to IBM’s mission and values? In essence the “Smarter Planet” business strategy’s all about big data, which’s essentially a new form of data which’s so large, so complex, and collected at such a high rate that it requires special software such as Watson in order to make use of it. With how interconnected things have become, IBM believes that Big Data will become important ergo, Watson will be in high…

Background & venture I got to Interview one young entrepreneur also a family friend by the name Wendy Robinson. A little bit about Wendy, is that she was born and raised in Kenya, she is the only girl in their family and is the eldest of two children. Upon graduating high school in November 2006, she spent most of her time searching for a job to occupy her time as she awaited to join college the following year. Most of the job offers she got were not well paying and she became frustrated job…

Unlike the other global markets, the Chinese market tends to be quite unique. While the United States market proves to be quite expensive for most companies to operate in, the new environment is much cheaper. The stringent regulations put in place by the government to regulate the market in the US market are more flexible within the Chinese market. It is therefore expecting that some of the costs incurred in the old environment will be cut down in the new market in China. As a management…

Understanding Diffusion of Innovation Understanding the importance of Diffusion of Innovation is key to marketers ensuring that their new product, idea, or technology are successfully incorporated into their desired market segment. This understanding must be based around the foundation of the diffusion innovation theory, which is anchored on the thought that whenever a new product, idea, or technology is introduces it will take time for everyone to adopt the product, idea, or technology. E.M.…