Enthymeme

companies get their persuasion techniques from a famous philosopher named Aristotle. Aristotle has three techniques for persuasion: Logos, Pathos, and Ethos. Companies use these strategies to support their primary message – what Aristotle would call “Enthymeme.” The short 17-second skit commercial advertisement…

When I first started ENGL 1101, I expected it to be like high school all over again. In high school I was always in the more advance classes. I wrote essays, did book reports and was given a rubric to go along with so I knew what my teacher expected. My expectations was not what I was not what I was expecting nor was prepared be to graded so hard on my essays and journals. I can honestly say I didn’t have clear understanding over the work that I was getting graded over. Now I have less interest…

Decorum is a strategy of ethos in which you attempt to fit in with the audience by meeting their expectations by dressing and talking the way they expect. This makes them feel comfortable with the persuader. You must change your decorum based on your audience’s expectations because you want to make them feel comfortable to be able to move people away from their current opinion. In addition, different audiences have different expectations of you, so you must meet each one by changing your decorum…

Feminism, a movement that prides itself on securing the right of women to vote, has caused some controversy. Many high ranking feminists were self proclaimed “White Supremacists”. Elizabeth Cady Stanton, a particularly influential feminist, when asked about allowing African Americans to be enfranchised, said the following, “No; I would not trust him with all my rights; degraded, oppressed himself, he would be more despotic with the governing power than even our Saxon rulers are.” [Historical…

Instead of stating his belief at the beginning of the speech, he appeals to the logos of the audience first by supplying multiple, rational arguments in the form of enthymemes. Presenting these assertions before stating his idea prompts the audience to accept his claim with little resistance. Reagan continues to support his thesis as he transitions to a discussion about the Soviet Union’s recent efforts at reform by demonstrating…

attempts to win over his audience. Cheney expects audience familiarity with the complicated issue of economic growth and job creation. Unfortunately, not all audience members are familiar with or “have ever had an economics class”; this halts his enthymeme and can add more confusion to the rhetoric. Page 93 of the Rowland text’s states, “…rational argument does not work well if the issue is highly complicated”; this adds to prove Cheney has a difficult time justifying his claim, leading to…

Consolidated Summary, Analysis, and Critique SUMMARY The scene opens to a heated debate between a hotheaded male conservative and an equally fiery female liberal, whom spit out insults hidden within their political opinions. Ironically, the democratic candidate in the debate sits on stage left, while the republican candidate sits on stage right. Placed on center stage is Will McAvoy, a newsman with a commitment to always remaining neutral. Will is in the shadow of an old photo of a broadcaster,…

Starting with his claim, he explicitly states that the egg-based analogy is very “crude, misleading, and even potentially stigmatizing.” While the underlying assumption with this enthymeme is that it's bad to have a “crude, misleading, and potentially stigmatizing ad,” it's easily reasonable enough to accept and provides a common ground for both him and his target audience. The author then goes on to explain how drugs actually affect…

the audience that is being targeted will adopt a new view or idea or will go buy the product in the well-rounded advertisements. In this particular instance, SANZER, a hand sanitizer brand, is trying to advertise its germ-killing gel. By use of enthymeme logic to build an ethical and emotional appeal in the visuals of its advertisement, the company has produced a marketing agent that aims to promote its product. At first glance, the audience is drawn to the focal point of the advertisement—the…

The book touches on ethical, religious, as well as technical discourse in the stem cell research debate. It mentions commonplaces within our society and religious views of human embryos. Some common enthymemes that both sides use to support themselves are also stated. Most of the arguments for and against stem cell research in this article use induction to argue their points, moving from one very specific situation to generalities. As the article concludes…