Emporia

The gain-loss theory is one that I have noticed, and has significantly affected my life. The gain-loss theory states that a negative opinion turned into a positive one will result in a stronger relationship rather than a positive initial opinion (Sharma, 1996). Say that you initially do not like someone, but then they start to grow on you, and you become friends. This theory is stating that this relationship will be stronger than if you were to immediately like the person, mainly because they…

Running Head: FRANCE – SAY “BONJOUR” TO HULU! 1 FRANCE – SAY “BONJOUR” TO HULU! 17 France – Say “Bonjour” to Hulu! International Marketing Anthony S. Arion Emporia State University Professor Joyce Zhou Abstract Currently, French citizens only have access to one Subscription Streaming Video on Demand Service. That service is Netflix. Two years after breaking into the French market, Netflix has shut down their Paris office and moved to the Netherlands. After mixed…