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    In Matthew O’Brien’s report, “The Strange Economics of Engagement Rings”, he tightly focuses on the topic of engagement rings. He informs the reader about the original purpose of engagement rings, along with the purpose of them now. He shows the reader information about the significance of engagement rings by including a graph of diamond imports by year in 1930 through 1963. In the graph there is a gradual increase in diamonds around 1935 to 1944, then there is a large increase in the imports of…

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    Introduction As the growth of organic and fair trade products grow within grocery and food industry, there have been firms entering the market and others that have been involved for years. The two companies, Divine Chocolate and Natural Grocers by Vitamin Cottage are two profitable business that have been in their industry for several years establishing themselves with focus on their work towards sustainability and branding of their products. The main goals of the two firms are to create…

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    Diamonds Are Forever. Or so the De Beers mining company would like to remind us. For a century, if you purchased a diamond, there was a 90% or higher chance that The De Beer mining company brought it to market—a true monopoly. The last three and a half decades have not been so kind to the firm, with market share crashing to a “mere” 35%. This company was founded by none other than Cecil Rhodes. Rhodes was archetypically imperialist. We are given a small glimpse of Mr. Rhodes’ brand of…

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    “Diamonds are a girl’s best friend” is a common phrase. The higher the price on jewelry whether it is a watch, necklace or ring, depends on the amount of carats of diamond included. The diamonds beauty and shine brings joy onto the faces of women as they get treated by their significant others. People buy expensive jewelry because it looks good, makes people feel wealthy, and is considered a luxury. However, consumers did not always know where these diamonds originated about 15 years ago, it was…

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    De Beers focuses on building brand Nothing is forever in business, not even diamonds. Ask De Beers, which runs the world 's diamond cartel. The London-based company, actually De Beers/Centernary, has developed and inflated the connection between diamonds and romance -- a link that goes back only to the 19th century. Its highly effective advertising slogan, "Diamonds are forever," was established in 1948 and is still going strong. "De Beers ' operating strategy has been pure and simple," says…

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    Introduction: De Beers is an association of companies that dominate any things related to diamond such us diamond trading, diamond mining, diamond shops and industrial diamond manufacturing sectors. The company was established in 1888 by British businessman Cecil Rhodes and funded by London-based N M Rothschild & Sons bank and the South African diamond magnate Alfred Beit. They have many places for mining like Botswana, Namibia, South Africa and Canada.However; there was a big debate about some…

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    Commodification is the process by which material objects are turned into marketable goods with monetary value based on equivalent commodities. In relation, the Marx idea of commodity fetishism is related to this by which all value is derived from an abstract unknowable meaning, and the original meaning or use is absolutely gone. Commodification is evident Ed Kienholz’s watercolor artworks. In exchange for a service or material possession, he would offer a watercolor painting as payment. He was…

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    How threatening it might sound, nuclear medicine is a very common type of treatment, as “On average, one in every two Australians can expect at some stage of his or her life to undergo a nuclear medicine procedure,” (Australian Nuclear Science and Technology Organization). It may come as a surprise, but these include Nuclear Imaging such as MRI (Magnetic Resonance Imaging), Pet scans, CT (Computerized Tomography) CAT (Computerized Axial Tomography). And no it is not A green liquid in a capsule…

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    PET Disadvantages

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    Early brain imaging studies of musical imagery used PET (positron emission tomogra- phy), which has now been almost completely replaced by fMRI. PET and fMRI each have their pros and cons as methods for functional brain imaging. PET works by com- bining several tricks. Typically, subjects are injected with 2-deoxyglucose, a modified form of sugar that is transported through the bloodstream to cells just like glucose, but cannot be metabolized. As a result, 2-deoxyglucose builds up rapidly in…

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    Paige Decker's Case Study

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    While on the ice, hockey players can take a hit when they least expect it. They can be blind sided from behind or tripped with a stick at any given time. In the case of Paige Decker, the reckless behavior of another player can change not only the course of the game, but the course of a player 's life. Paige was a successful hockey player on the Yale women’s hockey team. She was in the prime of her game, and a member of the ECAC All-Academic team. She was preparing to graduate from a prestigious…

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