Elizabeth Fry

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    Marketing Report Introduction to report & Introduction to Business: McDonald is one of the most recognized brands worldwide. This case study shows how McDonalds aims to build the brand continuously listening to its customers. In addition, the various stages of the process are marketed. Brand develops a personality of an organization, product or service. The stamp shows how consumers view the organization. Marking only works when an organization behaves and performs in a consistent manner.…

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    First stop, Willy’s Pincho! So, what is a Pincho? Well, simply put it is meat on a stick that is grilled over charcoal, Puerto Rican-style (not to be confused with a Kebab) usually served with a side of Pan Sobao (sweet bread) and homemade hot sauce. Located 15 minutes from downtown San Juan, it is totally worth the short trip to the nearby city of Bayamon. Be sure to wear a comfortable pair of shorts, flip flops, and a t-shirt – this place is the farthest from fancy you could ever get. As…

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    Executive summary In this research task I have decide to use two of the biggest fast food chains in South Africa, McDonald’s and Burger King. I have focused on the marketing aspect and I have discussed the seven P’s of Marketing which include price, place, promotion, product, people, process and physical evidence And I have applied the 7 P’s to McDonalds and Burger King. I have also done research on the history and background of each of the fast food restaurants. I have conducted primary…

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    Doug and Shawn Holiday are the owners of Biggs BBQ and Burger’s by Biggs in beautiful Lawrence, Kansas. They started Biggs BBQ in 2004 and have had many successes throughout their years. Biggs has been voted “Best BBQ in Lawrence” for 9+ years and is the longest operating BBQ restaurant in Lawrence. I had the wonderful opportunity to sit down with both Doug and Shawn. I received two different perspectives from these two, both having different roles and focuses in the business but share the same…

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    Dandy Donuts What better way to attract college kids than to have cheap prices, good food, and late hours? Well, Dandy Donuts does just that. Dandy Donuts is a small donut shop located in a small town in Oklahoma known as Durant. The location of the shop is right next to Southeastern Oklahoma State University which is a small D2 school. In Durant, not many stores stay open passed 12. The only food places that actually stay open late are Whataburger and Dandy Donuts. With Dandy’s hours which…

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    Ray Kroc and Fast-Food Franchising Ray Kroc was a multi milkshake mixer salesman who then became an american businessman. McDonald’s was one of the first restaurant to be considered a fast-food franchise. Franchising is all about business. Life before fast-food made preparation of food a low process. Kroc wanted his idea of franchising fast-food to go global. Ray Kroc had an impact on America by creating the global franchise in the fast food industry. Kroc was a multi milkshake mixer salesman…

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    processes transform the added value of all their food items. I was privy to a Spangle's family secret (cannot divulge) process improvement. Rene made an improvement to the quality of their French fries. There was a texture issue where the French fries would not stay crispy and still have the consistency of French fries. The problem was easily rectified with all 27 stores in a matter of minutes. She is impressed with Information technology she complimented, “I am able to use email or group text…

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    Tim Hortons Cafe and Bake Shop is a part of Restaurant Brands of International, which is known as one of the world's largest Quick Service Restaurant (QSR) companies. Restaurant Brands of International is a Canadian multinational fast food company which operates approx. over 19,000 restaurants in 100 countries and different U.S territories with a turnover of approximately $23 billion. (Reuters, 2016) Tim Hortons Cafe and Bake Shop, established in 1964 in Canada, is one of North America's largest…

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    Some of the more apparent examples include the charts and the boxed in sections within the text. In the subtitle “Who makes the best fries?” the author compares and contrasts which place has the best French fries. In the section he concluded that Wendy’s has the best fries because, “it’s fries were ‘a bit more potato-y’” (781). Another comparison found in the article was found under the subtitle “How good are the chains’ main dishes?” Under this subtitle the author…

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    Taco Bell Case Summary

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    California Resident, Amanda Obney, initiated the allegations against Taco Bell’s advertising and labeling, stipulating that the context led her to believe that Taco Bell’s meat filling was that of seasoned ground beef (Roper, Samikkannu, & O’Rourke, 2011). Within the context of the initial allegations, specific concerns were expressed in that Taco Bell misrepresented certain ingredients as “seasonings”, when in fact, the ingredients were added to increase the volume of the product, referred to…

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