Unit 3 Written Assignment What was the basis of her claim against McDonald's? On February of 1992, Stella Liebeck, 79 years old, bought a cup of coffee through the drive-thru of McDonald’s restaurant in Albuquerque, New Mexico. The hot coffee was served in a Styrofoam cup and cost 49 cents. Stella’s grandson, Chris, who was driving the car pulled into the parking space so that she could pour cream and sugar to her coffee. Once in the parking space, the old lady was trying to remove the lid…
Situation Analysis A. History Since its founding by Ray Kroc in 1955, McDonalds has been the leader of the fast food industry. Ray Kroc saw a successful operation by the McDonald Brothers and expanded its worldwide presence. Having served over one hundred billion burgers McDonalds has had the time to develop its processes and product to be most profitable for the company. Ray Kroc wanted the company to maintain consistency as well as quality throughout its restaurants and to do this he needed to…
answers. Surveys that inquire how many times a week a person prepares a meal from scratch shows how many people value the tradition of a homemade meal over the McDonadlized pre-made boxed food or the re-creation of a fast food meal (i.e. frozen french fries, frozen burgers, frozen onion rings, frozen lasagna, etc.). Fast-food restaurants, or any McDonaldized restaurant, have predictable elements in their meals.…
Founding Fathers This chapter follows the life of Carl N. Karcher, however also expands to other fast food entrepreneurs. Carl started off as a farm boy in Upper Sandusky, Ohio after dropping out of school in eighth grade. When he turned twenty his uncle, Ben Karcher offered him a job in Anaheim, a small city on the outskirts of Los Angeles. Once he made the paramount decision to move he drove from Ohio to California, which took an entire week. When he arrived, he was amazed by the seemingly…
Assessment 1.9 Research Results for Submission Form Observing social norms at a McDonalds diner The following experiment will be assessing the way people behave in at McDonald diner at rush hour. Research Question(s) or Hypothesis Hypothesis: The McDonalds diner environment will elicit fast pasted eating therefore anti-social behaviour. Are people using McDonalds as a social setting? Instruments -Pen -Paper -Observing diners Methodology (100-300 words) Describe the process in order,…
The free enterprise system was critical in both the early and current stages of Ray Kroc's restaurant-- McDonald's. Free enterprise works on five main ideals: freedom to choose our business, the right to private property, competition, profit motive and consumer sovereignty. These five ideals, or principles, assisted Ray Kroc in creating one of the most well-known restaurant chains in the world. Ray Kroc was not the original founder of McDonald's. He was, though, the one who made the…
Ratio, which is a simple arithmetic quotient of two mathematical expressions, is defined according to accountant’s handbook by Wixon, Kell and Bedford, “a ratio is an expression of the quantitative relationship between two numbers”.Ratio Analysis is the process of determining and interpreting numerical relationship based on financial statements. These ratios can help management in forecasting, planning and coordination. It can also provide some useful information for investors to evaluate,…
To make the classic burger, you'll need ground beef, a sesame seed bun, sliced cheddar cheese, vegetable oil, an onion, a tomato, dill pickles, iceberg lettuce, ketchup, mayonnaise, and yellow mustard. Yum! Number Two: Copycat French Fries To make the chain's fries, you'll need…
This chapter takes place in Colorado Springs, CO. Schlosser discusses the history of this city, and the outbreak of WWII. The military brought thousands of troops to the area and after the war bases were opened. While industries are an important part of the economy the largest employer is the restaurant business. Schlosser considers teenagers as having the bulk of the fast food work force because the fast food industry seeks employees who are unskilled, easy to manipulate, and willing to work…
you a burger that makes you forget you're eating at an inexpensive, fast food burger restaurant. We want that burger to make you feel like you're dining at one of the best restaurants in town. Our low prices make it easy to treat yourself. Add some fries and a shake to your order for an extra special taste sensation.…