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    Advantages Of FMCG Brands

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    Reasons for losing out FMCG brands through online: As powerful a marketing medium as the Internet is, its potential for targeting and engaging traditional supermarket shoppers is at best variable for FMCG brands seeking to gain new customers and sell products. This is because everyday FMCG brands in the foods, beverages, pet food, household and personal care categories are typically low involvement purchases requiring little more than momentary thought before consumers add them to their…

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    What is the public relations issue (opportunity or problem) that the case is based upon? The main opportunity available in this case is to extend the tourism of Salem beyond the Halloween month of October to make it a yearly attractive destination to increase sales and revenue. The problem at hand is that Salem is just historically known for the city of witchcraft and they want this perception in people to change. What background(secondary) research was conducted in the case (if any)? What…

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    Although there has not been much research about it yet, vaping is becoming the next big thing in the smoking community. People are beginning to find out that there is a better, safer, and much cheaper alternative to smoking. That alternative is an Electronic Cigarette, which was first invented by a man by the name of Hon. The first “vaporizer” consisted of 3 simple parts: a lithium-ion battery, a small cartridge filled with the “e-juice”, and an atomizer, which is used to create heat, causing…

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    Summary: In Andrew K. Przybylski’s article about electronic gaming, he discusses the positive and negative effects of gaming. He even discusses how the amount of time a child spends playing video games affects their developmental skills. This includes their social skills, behavioral skills and overall health. The purpose of this study was to prove that extended use of electronic gaming can negatively affect an adolescent 's health. Przybylski uses a study that surveys approximately five thousand…

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    Who knows what qualities something must have to be called a sport? Do we have a list of clearly defined points that are used to judge an activity to know if it is or isn’t a sport? Well I bring this up due to the controversial topic of “Esports aren’t really a sport” and how I disagree with this popular viewpoint. Esports have many traits that are found in other socially accepted sport such as football when a large group is required to work in a coordinated fashion under ample amounts of stress…

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    the same pressures as any other entertainment business does from rapidly changing technology, a fickle audience and production companies that want maximum profits from minimal investment” (Herr, J. 2015). With this idea in mind, as a lobbyist for Electronic Arts (EA) Corporation, I would advocate for tougher laws to be implemented in order to effectively combat software piracy. “Software piracy involves the violation of license agreements and occurs when you download, copy, file-share,…

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    Sb-24 Case Study

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    Summary: SB-24 extends the STAKE Act to electronic cigarettes to reduce illegal electronic cigarette consumption by minors. This bill grants the Department of Health the same regulatory powers over electronic cigarettes as it currently has over cigarettes and tobacco products. Current State Law 1. Creation of a program to reduce usage of cigarettes and tobacco products to minors. 2. Requires all tobacco retailers to post a notice at each register asserting that the sale of cigarettes and…

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    showcasing instruments that give your items more visibility. The incredible advantage of utilizing commercial centers to rundown and offer your items on is that you get moment introduction to universal purchasing activity. It is anything but difficult to list your items including pictures and your conveyance subtle elements, and you are headed to offering your item online conceivably in a couple of hours. Online commercial centers are an incredible extra advertising channel. Consider the posting…

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    Amazon as an Information System The year 1955 started the beginning of a historic online ordering system. Even though it began as a website that only carried books, the creator, Jeff Bezos knew from the very beginning that he wanted Amazon to be “an everything” store (D’Onfro, 2014). However, before becoming Amazon, Jeff Bezos wanted to name the system many different things, to include, Cadaver and Relentless. Oddly enough, if a user tries to visit relentless.com today, it will send them to…

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    Security and Payments: - This part plays an important role in in E-business systems during an online transaction providing security is more important to that website and site should be user friendly. So, that it will increase the reputation of an organisation and more products will be sold and organisation can gain more profits. If you didn’t provide security to an E-business website customers may lose faith. Here are few of the specifications for safe transactions. Availability integrity and…

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