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    Alibaba Case Study Summary

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    B i) Alibaba Group Holding Limited has began in year 1999 when the founder , Jack Ma founded the website Alibaba.com, a sales services via web portal that can connect with overseas buyers. 1) Jack Ma adapts charismatic leadership theory. He is willing to take a high personal risk to achieve his goal. - Jack Ma is an intelligent person, he observed the early success sales service websites such as eBay, Amazon and overall commerce future. He started to study in US and spent some time…

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    Case Analysis Amazon STRENGTHS Amazon is the first major internet dot com retailer. Because of this, it established the first mover advantage over its rivals. Amazon has had a unique breakthrough in its Research and Development team, making them a pioneer in the online retailing business. This advantage may stem to the fact that the first entrant can gain control of the resources that followers may not be able to match thus, giving them a strong position in the marketplace together with their…

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    Asian E-commerce giants Alibaba and Rakuten: a comprehension of their key operational parameters The e-commerce came into existence in the year 1994 and has ever since grown to the present USD 1800 billion industry globally. The growth came on the back of increasing internet users’ base and increasing consumer preference for purchasing goods online, owing to the ease of shopping. The e-commerce industry in Asia accounts for 52% of the global e-commerce industry and has mirrored the overall…

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    business mainly focus on electronics, construction and heavy industry. Samsung has other major subsidiaries too including entertainment industry, medical center, insurance and other businesses. Four business groups has been separated apart after the death of the founder, which consist of electronics, engineering, most high-tech products and construction. (About Samsung, 2016) Meanwhile, Samsung Electronics will be the main focus in this report. Since 2009, Samsung’s Electronics Co. Ltd. is one…

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    The article “Dibs! Customer Territorial Behaviors” written by Merlyn A. Griffiths and Mary C. Gilly is a study about the territorial behaviors that customers exhibit when visiting cafés or coffee shops, also referred to as “Third Place” servicescapes which according to sociologist Ray Oldenburg, “Describe informal gathering places where people spend time away from home and work.” (Dibs! Pg. 132) The researchers addressed three major questions when planning and conducting their research: (1) How…

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    Sephora and Ulta are both similar websites but they both have their differences. Both websites are very user friendly, nice in the way they set them up, and overall just enjoyable to online shop on. They both bring a variety of products to choose from for anyone. I’m very excited to see what the similarities and differences between Sephora and Ulta are. The design of the websites are both very nice but a little different. Although they sell the same type of product, the design of the websites…

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    Aliibaba Case Study

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    York Stock Exchange USA (NYSE). Alibaba is now the darling of the Chinese technology company. However, many people do not know Alibaba sad journey. This effort begins Jack Ma with struggles and obstacles that weight. Amazon.com, is a multinational electronic commerce company headquartered…

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    Ward, Irene. “How Democratic Can We Get?: The Internet, the Public Sphere, and Public Discourse.” JAC, vol. 17, no. 3, 1997, pp. 365–379. JSTOR, JSTOR, www.jstor.org/stable/20866148. Irene Ward’s overall argument in her article, “How Democratic Can We Get?”, is that modernity’s digital media revolution has transformed communication and the way individuals understand and interact with the world. Like the Internet, mediums of digital media have the ability to transform democracy and the “public”…

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    decades the company the company ventured into retail, textile and food processing mainly. The company around the late 1960s entered into the business of manufacture of electronic goods, the first product being the black and white television in 1970. By late 1980s the company shifted all its efforts to be a major player in electronics and technology market. The company also became a major producer of memory chips and LCD screen systems. By 2000-2010, the company also invested heavily in the…

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    Victoria Beckham

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    Introduction Victoria Beckham is a relatively new luxury fashion brand, which was founded in 2008. Headquartered in London, the company has approximately 500 stores in 60 countries all over the world (Company profile n.d.). Victoria Beckham has a broad product line, which includes clothes, bags, and eyewear, to mention a few. The company has positioned its brand as modern, bold, and refined, a positioning strategy which is consistent with the wealthy and urban consumer. Being a new business in…

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