Electronic commerce

Global Marketing Global marketing is more than essentially offering an item universally. Or maybe, it incorporates the entire procedure of planning, producing, placing and promoting an organization's products in an overall business sector. Substantial organizations frequently have workplaces in the remote nations they market to; however with the extension of the Internet, even small organizations can achieve clients all through the world. Global marketing is especially vital for items that have…

REFLECTION OF ZAPPOS Online shopping is growing everyday to make things easier and more efficient for buyers. Zappos was founded in 1999 by Nick Swinmurn. We will be looking into how Zappos has evolved and has grown into the online company they are today. We will be focusing on the; website design, social media affiliation, verification of sites used, online reputation, mission and vision, message of brand, customer service and personality, audience, response to problems, and sources. WEBSITE…

Analyzing Managerial Decisions eBay.com Saint Leo University MBA 540 Case Study Summary eBay is one of the world’s largest online auction websites (Brinkley, Smith& Zim-merman pg. 350). With operations in 39 countries and millions of users worldwide, eBay successfully managed 59 billion dollars worth of items. This is because of us-ers, bidders, and sellers who pay a fee to sell their goods and in return pays a small fee (Brinkley, Smith& Zimmerman pg. 350). Ebay incorporates…

1) Jack Ma adapts charismatic leadership theory. He is willing to take a high personal risk to achieve his goal. - Jack Ma is an intelligent person, he observed the early success sales service websites such as eBay, Amazon and overall commerce future. He started to study in US and spent some time to learn on how to apply business practices in China. He faced risks including acquisitions, investments and alliances. - For example, Jack Ma completed the acquisition of music…

Case Analysis Amazon STRENGTHS Amazon is the first major internet dot com retailer. Because of this, it established the first mover advantage over its rivals. Amazon has had a unique breakthrough in its Research and Development team, making them a pioneer in the online retailing business. This advantage may stem to the fact that the first entrant can gain control of the resources that followers may not be able to match thus, giving them a strong position in the marketplace together with their…

Asian E-commerce giants Alibaba and Rakuten: a comprehension of their key operational parameters The e-commerce came into existence in the year 1994 and has ever since grown to the present USD 1800 billion industry globally. The growth came on the back of increasing internet users’ base and increasing consumer preference for purchasing goods online, owing to the ease of shopping. The e-commerce industry in Asia accounts for 52% of the global e-commerce industry and has mirrored the overall…

The article “Dibs! Customer Territorial Behaviors” written by Merlyn A. Griffiths and Mary C. Gilly is a study about the territorial behaviors that customers exhibit when visiting cafés or coffee shops, also referred to as “Third Place” servicescapes which according to sociologist Ray Oldenburg, “Describe informal gathering places where people spend time away from home and work.” (Dibs! Pg. 132) The researchers addressed three major questions when planning and conducting their research: (1) How…

Sephora and Ulta are both similar websites but they both have their differences. Both websites are very user friendly, nice in the way they set them up, and overall just enjoyable to online shop on. They both bring a variety of products to choose from for anyone. I’m very excited to see what the similarities and differences between Sephora and Ulta are. The design of the websites are both very nice but a little different. Although they sell the same type of product, the design of the websites…

Ward, Irene. “How Democratic Can We Get?: The Internet, the Public Sphere, and Public Discourse.” JAC, vol. 17, no. 3, 1997, pp. 365–379. JSTOR, JSTOR, www.jstor.org/stable/20866148. Irene Ward’s overall argument in her article, “How Democratic Can We Get?”, is that modernity’s digital media revolution has transformed communication and the way individuals understand and interact with the world. Like the Internet, mediums of digital media have the ability to transform democracy and the “public”…

Introduction Victoria Beckham is a relatively new luxury fashion brand, which was founded in 2008. Headquartered in London, the company has approximately 500 stores in 60 countries all over the world (Company profile n.d.). Victoria Beckham has a broad product line, which includes clothes, bags, and eyewear, to mention a few. The company has positioned its brand as modern, bold, and refined, a positioning strategy which is consistent with the wealthy and urban consumer. Being a new business in…