Electronic commerce

Index of online excellence put in context of Drupal CMS Summary: Drupal and Bowen Craggs Index of Online Excellence. What to think of it? How did Drupal fared itself? Bowen Craggs & Co is a UK based research and consultancy group which is focused solely on online corporate communications - websites, social media and social channels. A very short introduction of what they do is to be found on their website. In short, they review, measure, and advise how to make the websites and social media…

A problem statement/introduction Amazon.com, Inc. (Amazon) started with an online bookstore in the United State. Amazon expanded their offerings. The company started to add DVDs, electronics, toys, tools, housewares, apparel, etc. into its selling list. Amazon used direct-to-consumer online model, and Amazon offered a broad selection. Later, Amazon invented the Kindle, an e-book reader, and the Kindle Fire tablet. Today, Amazon expanded business in other countries. Becoming a global company…

Advantages of Online Shopping: Online shopping has become a trendy shopping method ever since the Internet has made the incremental advancement. Many people are looking for other amazing alternatives shopping and online shipping is just the fix for that. Because of the many advantages and benefits of shopping online, more and more people these days prefer Online Shopping rather to go and shop. There are various reasons why people think that they buying on the internet is the best option too and…

Jeffrey Bezos invest all experience and knowledge he gained in his professional career in the creation of Amazon (Spector, 2000). Jeffrey Bezos is the world greatest leader not only for building a giant company but for his set of principles. (Redtoriches, 2016) The Amazon Company, which now generates over $61 Billion in Revenue, have 97.000 employees and holds the title as the world’s largest online retailer, was started out of Bezos’s garage at 30 years old. (Schroter, 2016) The Internet,…

Amazon’s Distribution Strategy in Europe Amazon is popularly known for the products it sells online. Because of the growing demands of people, there is a need for Amazon to reconstruct its distribution network. Distribution networks are very important because it is through these that marketers are able to reach their targeted consumers. Thus, Amazon is able to provide their customers with their products when there is an efficient flow of the distribution of the goods and services it offer.…

Noble, Inc. (NYSE: BKS) is the world’s largest bookseller and a leading retailer of content, digital media and educational products. The Company operates 632 Barnes & Noble bookstores in 50 states (as of July 29, 2017), and one of the Web’s premier e-commerce sites, BN.com. Our Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading content through the NOOK Store®”. William Barnes and G. Clifford Noble opened the Barnes & Noble…

Can you believe that the B2B crowd is coming to Facebook advertising? In fact, the number is growing fast and leaving the B2C marketers behind. While Facebook was not considered as an effective tool for the B2B marketers, the B2C crowd treated Facebook as a necessity due to its ability to offer multitude of features - discounts, promote sales and retarget those buyers who left products in their shopping bags, etc. Why Facebook advertising matters In regard to advertising, B2B and B2B marketing…

The internet has made e-commerce, relatively new but growing rapidly, a new avenue of sales potential. Every internet user is a potential customer (Holden, Belew, Elad, Rich, & Gulbrandsen, 2008). Like other major retailers, Sears has both physical and e-commerce storefronts. Starting out in the 1880’s as a mail order catalog company, it expanded to retail stores in 1925, and moved into department store formats as early as 1934 ("A Narrative History," n.d.) As in-store sale slow, it is…

The first email was sent out in 1971 (Peter, I. (2004, January 1). More than 40 years advanced, social media has taken the world by storm. In substance, social media defines a range of Internet sites that allow people from all over the world to intermingle and interact. It can be through sharing images and photos, video call, audio, blogging and so on. Facebook with more than 1.35 billion worldwide active users each month, undoubtedly, is the foremost social interacting site in world today. The…

Gilt Group based in New York’s Silicon Alley and established in 2007 is a membership based online shopping website which offers flash sale for short time on products ranging from household items to apparels for kids, women and men. Hudson's Bay Company successfully completed the previously announced acquisition of Gilt Groupe Holdings for $250 million during February 2016. Gilt Group was the brainchild of serial entrepreneurs Kevin Ryan and Dwight Merriman, who have started many companies over…