Online shopping is becoming popular day by day, as the customers get the opportunity to shop from their home and they can see a lot of variety of product of different segments. Lazada is a new company in this domain; launched in 2012 and already has become the largest online shopping destination in South East Asia (Porter & Heppelmann, 2015).
Analysis of the Value Chain of Lazada
Figure 1: Value chain analysis
Source: (Porter & Heppelmann, 2015)
The above model represents…
that Amazon’s purpose was to simplify e-commerce and not to sell books. In 1997, Amazon became a publicly traded company on the NASDAQ market (Hall, 2017).
Amazon became a near instant success with 1,000,000 customers and $148,000,000 in revenues by the end of 1997. By 1999, Amazon had begun to develop its online marketplace that allowed other websites to sell items through amazon.com. In 1999, Amazon also diversified its offerings further to include electronics, music, toys, games, and a…
1. Introduction of E-Commerce Website
Electronic commerce or know as e-commerce is a major section of the internet. E-commerce websites encourage and exchanges business, transactions over the world powerful network through a computer. Virtually anyone can now work together online. Getting a store online is simpler and less costly. (Network Solutions, LLC, 2014)
An online store in today world worked incredible with numerous features. It is easy to setup an e-shopping compared to a shop. This…
world from small business to large business. It is astonishing growth that can one image. E-commerce represented many ways to improve business, and to show totally modernized way to do business in market, include all type of opportunities such as, marketing, sale, new prospective to business on web side. If I take you 5 years back, retail business was more on floor many people didn’t have visibility with E-commerce and take huge effort and time to look and search for store to find out specific…
these positive factors that would be at play especially in this age and period in time. Some of the advantages of an e-business include the ability to reach people around the world in a split second (Gefen, 2000).
Advantages of Internet Marketing
E-commerce has its different advantages. eMusic will experience these as it runs over the internet. To its advantage, eMusic’s customers will not have to be placed on hold. There are no queues online. The customers are also at an advantage as they are…
Marketing on the Internet is for the purposes of reaching out to potential customers in the form of advertising. Creativity such as designing, development and technical aspects such as marketing and advertising are required. Some of the different facets of Internet marketing include:
- Affiliate marketing,
- Email marketing,
- Search engine marketing,
- Interactive advertising,
- Public relations,
- Information management, and
- Customer service.
Ever since the Internet arrived, it…
B2B Print Commerce: Challenges and Solutions
Since the early 2000s, print distributors have been one of the earliest and most consistent adopters when it comes to new technology and strategies. These companies welcomed innovations that enabled them to process high-volume transactions, provide easy and quick access to custom-made products, and make business-to-customer transactions simpler. In addition to that, they implemented web2print ecommerce to lessen operating costs and reduce errors in…
International American University
MKT 500A: Marketing Management
Oct 23, 2016
Dick’s Sporting Goods winning strategy
In the following contents, I will demonstrate how Dick 's Sporting Goods grows to one of largest authentic full-line sporting goods retailer in the US. And what can we learn from their market strategies and how do they achieve their sales ' goal through effective marketing strategy.
DICK’S Sporting Goods was founded in 1948  when Dick…
creating the super-center concept, Walmart seemed impervious and unstoppable. However, perhaps no previous change was as significant or impactful as advent of the internet and e-commerce, and this change seems to be impacting Walmart in every area of its business operations. Thus, based on the analysis above, we believe that e-commerce and the related…
investors to set up e-business by only a few clicks nowadays. However, setting up an e-business platform which is as big as Amazon.com is difficult. In order to be comparable to Amazon.com, investors have to cooperate with numerous suppliers, such as electronic devices, personal-care products and Music providers. To achieve it, a large amount of capital is required. Huge initial investment is needed to successfully…