Ed Sullivan

In contemporary society, what role does advertising play in shaping culture? Researchers, scholars, and media critics have strongly identified advertising as an analytical approach to offer products and services to the consumers. However, advertising is also seen as an important method of social communication within society. Advertising is central to the processes through which our desires are activated. Fifty years ago the methods of communication for advertising were limited to newspapers…

For a high profile company like Apple, a flawed product would be extremely damaging for its reputation and therefore high quality products and extensive testing is a necessity. However, with high quality often comes high prices, and to keep their products affordable enough for their target market Apple has to watch the other companies and their supply chain, always ensuring they have the best deal. However, while keeping an eye on the product and where it is coming from, Apple must also ensure…

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outside of school gave him a solid foundation for his journey into composition.[footnoteRef:4] In 1859, he graduated as salutatorian of his class at the Prague Organ School, and he left as a professionally trained organist. [3: David R. Beveridge, ed., Rethinking Dvo??k: Views From Five Countries (Oxford: Clarendon Press, 1996), 286.] [4: ?ourek, Anton?n Dvo??k: Letters and Reminiscences,…

I. Introduction In 2011, Operation Unified Protector was a North Atlantic Treaty Organization (NATO) operation that performed air strikes over Libya, destabilizing the country and enabling the execution of Libya’s dictator of 42 years, Colonel Muammar al-Gaddafi. The United Nations Security Council (UNSC) justified the Libya Intervention for NATO allies on the grounds of a humanitarian threat thought to occur at the direction of Gaddafi. However, the humanitarian crisis never occurred. Thus, I…

Unfortunately, some companies have mismanaged their greatest asset—their brands. This is what befell the popular Snapple brand almost as soon as Quaker Oats bought the beverage marketer for $1.7 billion in 1994. Snapple had become a hit through powerful grassroots marketing and distribution through small outlets and convenience stores. Analysts said that because Quaker did not understand the brand’s appeal, it made the mistake of changing the ads and the distribution. Snapple lost so much…