Eaton Centre

Bank. During the Massey murder trial, the Telegram’s four storey building was the key structure that was located on the corner of the streets of King and Bay. Likewise, the famous Massey Music Hall is now neighbour to the enormous and eventful Eaton centre. The Osgoode Hall is another building that I observed while on the tour and it is very similar to what it looked like at the time of the trial. It’s a grand almost white building that has wide stairs leading up to the large metal door. It is…

There is no specific definition of globalization and there are various definitions for it. Globalization can be said to be a complex political, economic, cultural and geographic process in which the flow of organizations, ideas, capital and people are taken on an increasingly transnational form. Globalization can be viewed from different perspectives. There are three dimensions of globalization: economic, cultural and political. Technology is an important part of globalization. Advances in…

Gang violence in America is a huge problem but Canada’s gang population has become a strong issue with the tremendous amount of groups they have reached. A youth gang is an association including various amounts of people who are a part of criminal activity and who have created a group identity. These groups usually are formed in places that have people facing disadvantages and inequality within their community. Gangs deal with a high usage of drugs, weapons and violence. Youth gangs have…

CANADIAN TIRE CORPORATION: PROJECT CRIMSON INTRODUCTION The Crimson Affinity Program is an innovative way to capture new and current customers of Canadian Tire Corporation (CTC). To truly speak the language of our prospective target market, CTC must pinpoint exactly what they are looking for. In order to generate this higher return on investment, we have the perfect solution. Our omnichannel marketing plan provides one seamless experience for customers. MARKET RESEARCH: INTRODUCING PROJECT…

French economy was expected to grow, and the common belief that French value good quality clothing created an anticipation that A&F would be successful in this market. The company entered the market through opening a single flagship store in the centre of Paris, situated next to luxury brands. The product portfolio stayed the same, and the same store ambiance was created using music, model/sales people, and fragrances. The approach to pricing was different, where the company didn’t adjust…