EasyJet

airports in Scotland, the main ones being Glasgow Airport, Edinburgh Airport, Prestwick Airport, Aberdeen Airport and Inverness Airport. Cheap flights are in abundance today; the major cheap airlines operating from Scottish airports are RyanAir, easyJet and bmibaby but check for others before making a flight booking. To make the most of your stay in Scotland, I recommend motorhome hire and I shall explain why. I think the concept is remarkable: combining accommodation with transport is a winning…

For example, EasyJet Air Berlin and Germanwings British Airways, Luthfhansa, Air France, Monarch Airlines and Titans Airways. Low-cost carriers had force the big airlines to figure out a way to draw the most price-sensitive fliers in any given market those who hunt for…

Introduction to Assignment 1 This report contains information about British Airways as a company. During the three tasks given on this first assignment, all the information founded is used to analyse British Airways in order to find the main key-factors which influence the demand. These factors have different sources, like the service provided from British Airways, the company’s brand recognition (reputation and image), political forces/social crisis and the economic growth. All these…

Luckily, most of their airlines are low-cost options! easyJet, Eurowings, Ryanair, and Wizz Air are all represented, with regular routes between Dortmund and other European cities. Unfortunately, there are no direct flights available from Canada to Dortmund. To get there, you'll have to stop in a major international…

Porter (1980) states that the interaction between five different forces acting on a business creates a competitive environment whereby the forces drives competition between firms. Thurlby (1998) firmly believes that comprehending the five forces provides business firms the necessary knowledge to formulate strategies that leads to competitive advantage in the market. In the aircraft manufacturing industry, there are only two manufacturers - Boeing & Airbus. The existence of such duopoly market…

generations being payed less is another form of discrimination, yet women are payed less regardless of all these things. Not to mention, many businesses state that their workers recieve equal pay, when women actually recieve less than men. For example, at Easyjet, women pay rates are 52% lower than men, with Virgin Money and Ladbrokes close behind with a solid 33% and 15% wage gap. Although women are payed much less in these firms, each one says that its workers are payed equally. This yet again…

Analyzing the Impact of Low-Cost Carriers on the Asian Tourism Industry 1) INTRODUCTION The low-cost carrier is a new kind of type in air transport. It is designed for people who have little budgets. Different from the traditional full-service carrier, low-cost aircraft provides discounts on the tickets. As Hunter L. stated: ’The passenger air travel industry is characterized by the emergence of low-cost/ no-frills sector alongside and partly in competition with the incumbent full-service…

entrepreneurs, population growth and economic wealth, availability and capacity of secondary airports and the growth of internet use as a distribution channel accelerated the spread of LCCs (Francis, Humphreys, Ison, Aicken, 2006). Southwest, Ryanair, easyJet, Westjet, GOL and Air Asia are examples of this model.  Hybrid carriers Hybrid airline business model combines best features of low-cost model (cost saving methodology) and full service model (service, flexibility and en-route structure).…

strategy the airline selects which segments it wants to deliver its service to (Perner, 2010). An airline can choose to develop a target strategy around a single consumer segment (Proctor, 2000). For example, easyJet has developed their target market strategy around corporate business travellers (easyJet, 2009). Focusing on one consumer segment is cost effective in terms of resources but it limits the airline in sense that if that segment experiences a decline then the airline has no other…

J. (1996) Marketing. 6th edn. London: Macmaillan Press LTD. Bradley, F. (1995) Marketing Management. Essex: Prentice Hall Croatia Travel Blog (2007) Easyjet adverts for flights to Split, Croatia. Available at: http://www.find-croatia.com/blog/easyjet-adverts-for-flights-to-split-croatia/ (Accessed: 10th May 2010). Darymple, J.D and Parsons, L.J. (2000) Marketing Management. 7th edn. United States of America: Jon Wiley & Sons. Davies, M. (1998)…