If you are a student of marketing, you probably know what a "sales funnel" is. If you have no idea what I 'm talking about, it 's basically the business system you put in place that illustrates how you will attract new prospects and the path they take once they enter your "funnel" until they become a paying customer at the bottom. Instead of labeling it as a "sales funnel," I prefer to call it the "success funnel" mainly because the success of my video production business is determined by the…
Today’s article will discuss 5 out of the 9 known cognate writing strategies. Cognate strategies is a way of refining and presenting ideas in a logical, ethical, and emotionally appealing way. Those elements are known as “Logos (logic), ethos (ethical), and pathos (emotional appeal)” (2016, ENGLTextbook). The 5 cognate strategies we will review today are conciseness, arrangement, credibility, expectation and tone. In corporate environments conciseness is used in writing often to inform the…
Software testing, account testing and website testing is loaded with risks. If the worst happens, such as if a program goes rogue, if a program wrecks your hardware, if your information is stolen, and so forth, it is a good idea to have a few contingency plans. Your personal contingency plan should depend on your methods and the types of software you are testing. With that in mind, here are a few elements you may wish to enter into your contingency plans. Burnable Email Addresses The first…
Advantages of dedicated e-book Reader: • E-book readers like Nook create accessibility, are handy & less straining on user’s eyes than Computers. • Multiple books can be stored in one reader and are generally cheaper, so it’s both space & money saving. • Functionalities like dictionary, text-to speech and searches provide additional value to the user. For the success of e-book readers it is necessary to target the audience based on usage and age groups as this will help us marketing our devices…
It is imperative that schools grow and change with the times. Well executed change can only occur with learning. Opportunities for professional learning must be rethought and offered with purpose and fidelity, while ultimately resulting in true implementation. In this new era, where there is an increased need for professional learning and a decreased budget to offer it every dollar must be used wisely. Student outcomes must boe positively impacted by the time, money, and stakeholder effort that…
They look primarily for companies that are in competition with them or companies that have strengths that align with their own strengths; who if owned or working together would dominate a market. When Zappos was recognized as a serious e-commerce competitor, Amazon made swift action to acquire the company (Amazon Acquires Zappos, n.d.). Their partnership with Toysrus.com was a direct result of the complementary strengths in which each company specializes in (Masterson, 2000). Toys R…
Background questions: Can you give your job title and a brief job description? Currently I am a financial advisor at Cetera Financial Specialists, LLC. I also run my own financial services practice where I aid clients in everything from managing their investments to preparing their tax returns. As of late, most of my time has been spent growing my private practice. While most of my clients seek me out for tax planning, I am also qualified to sell insurance (Life and disability), as well as…
FD&C Red Number 40 Food is a staple in our everyday lives, along with water it is one of the things we literally cannot live without. As an American, it is hard to eat a nutritious diet with all the fast food options and processed foods right at our fingertips. However, one aspect of our food that is of big concern for some individuals are artificial color additives. If you pick up your favorite cereal, beverage, or even your mouthwash and start to read the ingredients list you may see some of…
Introduction The purpose of this study is to explore social engineering tactics and why it is a viable attack vector. This study hopes to prove that social engineering is becoming a more prevalent danger in the corporate world. This is important because the security of corporations must be focused on to protect consumer data. If there is an attack vector that is not being protected against company data is in danger. This can lead to increased accounts of identity theft, credit card fraud, and…
Good morning, I apologize for disturbing your holiday with this email. You can easily find the answers to the “standard” case study questions on the Internet. Therefore, please answer the following “non-standard” questions that I created instead of those “standard” questions: 1. Refer to “Making Supply Meet Demand in Uncertain World” HBR article. Discuss at least 5 lessons from the article. How do you apply the lessons to Zara? Pick a company from your team. Explain how you apply the lessons to…